Skip to content
Demo
‹ Back to IndustriesHealthcare

OR of the Future

A surgeon and technologist reveal which emerging innovations actually belong in operating rooms versus which ones are just hype

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Healthcare · ·
Share

Key takeaways

01

A surgeon and technologist reveal which emerging innovations actually belong in operating rooms versus which ones are just hype

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

What can we learn from a practicing orthopedic trauma surgeon and technologist about the realities of how AI can be applied in the operating room? An incredible amount, of course. Nemanja (Nick) Kovačev, MD, PhD, MBA Healthcare and Life Sciences Practice Lead for the HTEC Group and Verizon's Robin Goldsmith discuss data, AI, XR, ambient intelligence and the right fit role for these technologies in the OR today and in the future.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

H
Healthcare
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Oura's $625 million Counsel Health deal puts a ring maker in the triage business

Oura's $625 million Counsel Health deal puts a ring maker in the triage business

Oura is buying Counsel Health for $625 million in cash, bringing an AI chat service with on-demand physicians in-house. Counsel will keep selling triage and virtual care to health plans, health systems and employers. Outcomes data is still to come.

  • 01For $625 million in cash, a smart ring company now owns a service pitched to health plans as a replacement for the nurse triage line.
  • 02Counsel's website offers a free conversation with Counsel AI and lets users add a doctor for $29, a public reference point benefits teams could use when comparing virtual care costs.
  • 03The evidence behind the combined model is member satisfaction (4.6 out of 5) and self-reported surveys; clinical outcomes and cost results are the numbers that would confirm it.

Nov 15, 2026

Ohio State–Microsoft deal, reported at $250M, targets 70–80% of storage/compute to Azure

Ohio State–Microsoft deal, reported at $250M, targets 70–80% of storage/compute to Azure

Ohio State University and Microsoft’s five-year partnership, reported by outlets at $250 million, is largely infrastructure: targeting a shift of roughly 70% to 80% of storage and computing to Azure and building a shared data layer. Note-drafting AI already runs. Smart-room features for patients come later and depend on that foundation.

  • 01The only part of the Ohio State and Microsoft deal with published results is AI note drafting, which saved up to four minutes per visit in Wexner's 2024 pilot.
  • 02Smart-room capabilities (such as personalized lighting) depend on a shared data layer whose high-level design is complete; early measurable returns may show up first in OR and staffing forecasts.
  • 03Health systems weighing a similar platform deal should ask how the headline value breaks down, which workloads move first and whether the cloud copy of the EHR is a backup or the primary record.

Nov 14, 2026

Just 16% of AI-using healthcare organizations fully document model checks after launch, CHIME finds

Just 16% of AI-using healthcare organizations fully document model checks after launch, CHIME finds

CHIME's 2026 Digital Health Most Wired report finds 93.2% of surveyed healthcare organizations use AI. Full generative AI adoption nearly doubled in a year, to 54.8%. Oversight trails: only 16.4% of AI users fully document model monitoring after deployment, making governance the next job for hospital IT leaders.

  • 01Generative AI full adoption went from 31.0% to 54.8% of surveyed healthcare organizations in one year, while only 16.4% of AI users have fully documented processes for monitoring models after launch.
  • 02Organizations that test failover are about twice as likely to restore all critical systems within four hours (45.7% vs. 23.5%), a correlation CHIME reports that highlights where performance differs.
  • 03Smaller organizations trail on prior authorization automation, 28.9% against 49.4% overall, and CMS payer API requirements take effect in January 2027.

Nov 14, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Experts

H
Healthcare
RG
Robin Goldsmith

Practice Leader, Healthcare, Insurance and Life Sciences

Verizon Business

At 18, Robin Goldsmith spent three weeks alone in a hospital. He describes the nurses as his lifeline, an experience he connects to his concern for the safety of healthcare workers. That personal history gives his conversations about staffing and workplace violence a reason beyond the technology itself. As Practice Leader for Healthcare, Insurance and Life Sciences at Verizon Business, Robin works on the connectivity behind virtual nursing, medical imaging, connected devices and care at home. His interviews bring clinicians and technology specialists together around what must work for patients and the people caring for them. His communication experience also includes voiceover work for Sony Music and Showtime. On Healthcare on Air, that background sits alongside conversations about network resilience, nurse-led design and digital access.

LinkedIn

For Healthcare teams

See how Healthcare teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Healthcare

Healthcare hubMore expert Healthcare coverage.Explore →Executive Thought LeadershipPut clinical leaders on the record.Explore →CooperVisionMedical device storytelling.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512