Overcoming Sterility Challenges During COVID-19

The last time that Harlan Adler, President of Massachusetts-based Ranfac, joined the Marketscale Healthcare podcast, the world looked different.

COVID-19 was still an epidemic, not a pandemic. There were no reported cases in the U.S. but, worldwide, about 2,000 new cases were reported daily. Now, nine months later, there have been 12.4 million cases total in the U.S., and, worldwide, more than half a million new cases every day.

As a medical device manufacturer, Ranfac has been staying busy as an essential business helping to support medical professionals and their surgical needs. But this year has been anything but routine, with hospital beds filling up with COVID-19 patients and elective surgeries trending down across the board.

In fact, many hospitals and providers began cancelling elective procedures this year to limit their patient’s potential exposure to increased risks of infection. The key to reducing a patient’s infection risk is seven-fold, with seven generally accepted principals of shorter procedure time, minimally invasiveness and other factors. But the difference maker for utmost sterility is the use of medical technology, Adler explained.

Ranfac’s biologics, including bone marrow aspirate, offer sterility from product inception to patient procedure, “meaning that it never leaves the sterile field,” Adler said.

Though elective surgery is a bit of a misnomer, Adler said.

“People hear the term elective surgery and they think it’s something that someone kind of wants but doesn’t really need,” Adler said. “But these can be people in severe pain who need a knee replacement or other types of procedures that their quality of life really depends on.”

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More