Perfect Clean: Clean Matters

From the first in-person APIC Annual Conference in three years, Karl Baker, Senior VP of Sales and Marketing at Perfect Clean, recognized how vital in-person interactions are to collaboration and networking. “Networking in person, which hasn’t been possible in the virtual forums,” explained Baker.

In the event’s 50th year, Lurlie Moro, SE Regional Manager of Perfect Clean, said, “it’s a critical meeting to gather all infection preventionists to gather their knowledge.” Perfect Clean joined the event as a strategic partner this year. APIC does a great job of bringing people together. Baker said that “commitment to excellence and their recognition of excellence” is fundamental to making the conference what it is.

Baker and Moro witnessed trends in the work of infection prevention, the crossover of departments for collaboration, and support for their teams in the wake of the pandemic. Baker said, “there’s a lot more focus on recognizing the work behind the scenes they have put in place.”

Perfect Clean focused on connecting with clients, collaborating with partners, and showcasing products. UMF Corporation’s products include PerfectCLEAN, Micrillon, PCIPAD, LENStronic, and the C-PULL. These products are designed to reduce preventative HAI’s (healthcare-acquired infections) and are deployed using an ONEperROOM methodology which is designed to prevent patient room-to-room cross-contamination.

Moro wanted clients to take away that the Perfect Clean product line has been tried and tested. “[This year] we’re focusing on what we offer is rooted in science,” said Moro. It’s evidence-based and backed by third-party testing to prove effectiveness. This was critical, in addition to showing potential clients that their products are practical and easy to use and implement.

Listen to the episode now for more insights from the APIC 2022 Conference. For more information on the Perfect Clean line of products, visit www.perfectclean.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More