Perfect Clean: Clean Matters

From the first in-person APIC Annual Conference in three years, Karl Baker, Senior VP of Sales and Marketing at Perfect Clean, recognized how vital in-person interactions are to collaboration and networking. “Networking in person, which hasn’t been possible in the virtual forums,” explained Baker.

In the event’s 50th year, Lurlie Moro, SE Regional Manager of Perfect Clean, said, “it’s a critical meeting to gather all infection preventionists to gather their knowledge.” Perfect Clean joined the event as a strategic partner this year. APIC does a great job of bringing people together. Baker said that “commitment to excellence and their recognition of excellence” is fundamental to making the conference what it is.

Baker and Moro witnessed trends in the work of infection prevention, the crossover of departments for collaboration, and support for their teams in the wake of the pandemic. Baker said, “there’s a lot more focus on recognizing the work behind the scenes they have put in place.”

Perfect Clean focused on connecting with clients, collaborating with partners, and showcasing products. UMF Corporation’s products include PerfectCLEAN, Micrillon, PCIPAD, LENStronic, and the C-PULL. These products are designed to reduce preventative HAI’s (healthcare-acquired infections) and are deployed using an ONEperROOM methodology which is designed to prevent patient room-to-room cross-contamination.

Moro wanted clients to take away that the Perfect Clean product line has been tried and tested. “[This year] we’re focusing on what we offer is rooted in science,” said Moro. It’s evidence-based and backed by third-party testing to prove effectiveness. This was critical, in addition to showing potential clients that their products are practical and easy to use and implement.

Listen to the episode now for more insights from the APIC 2022 Conference. For more information on the Perfect Clean line of products, visit www.perfectclean.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More