Perfect Clean: Clean Matters

From the first in-person APIC Annual Conference in three years, Karl Baker, Senior VP of Sales and Marketing at Perfect Clean, recognized how vital in-person interactions are to collaboration and networking. “Networking in person, which hasn’t been possible in the virtual forums,” explained Baker.

In the event’s 50th year, Lurlie Moro, SE Regional Manager of Perfect Clean, said, “it’s a critical meeting to gather all infection preventionists to gather their knowledge.” Perfect Clean joined the event as a strategic partner this year. APIC does a great job of bringing people together. Baker said that “commitment to excellence and their recognition of excellence” is fundamental to making the conference what it is.

Baker and Moro witnessed trends in the work of infection prevention, the crossover of departments for collaboration, and support for their teams in the wake of the pandemic. Baker said, “there’s a lot more focus on recognizing the work behind the scenes they have put in place.”

Perfect Clean focused on connecting with clients, collaborating with partners, and showcasing products. UMF Corporation’s products include PerfectCLEAN, Micrillon, PCIPAD, LENStronic, and the C-PULL. These products are designed to reduce preventative HAI’s (healthcare-acquired infections) and are deployed using an ONEperROOM methodology which is designed to prevent patient room-to-room cross-contamination.

Moro wanted clients to take away that the Perfect Clean product line has been tried and tested. “[This year] we’re focusing on what we offer is rooted in science,” said Moro. It’s evidence-based and backed by third-party testing to prove effectiveness. This was critical, in addition to showing potential clients that their products are practical and easy to use and implement.

Listen to the episode now for more insights from the APIC 2022 Conference. For more information on the Perfect Clean line of products, visit www.perfectclean.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More