Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Smart Printers? They Could Fix Prescription Printing Forever, with Joseph Howe of CognitiveTPG

With more than 3.7 billion prescriptions issued in 2018 and 4.9 billion to be issued in 2019, of which 13.9 percent are Schedule II prescriptions or narcotics, mainly opioids, it’s easy to see why the opioid problem in the United States is labeled as a “crisis,” and why it was so easy for it…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

With more than 3.7 billion prescriptions issued in 2018 and 4.9 billion to be issued in 2019, of which 13.9 percent are Schedule II prescriptions or narcotics, mainly opioids, it’s easy to see why the opioid problem in the United States is labeled as a “crisis,” and why it was so easy for it to happen in the first place. Not only are companies looking for cost-effective and efficient methods to handle all of that prescription printing, but they are looking for a way to tackle the opioid crisis in this country, which is often assisted by prescription pad misuse.

Joseph Howe business development manager for CognitiveTPG, a company that is changing the game when it comes to secure thermal printing, joined the podcast to break down this pain point for medical professionals and how these printers are bringing solutions. As Howe put it, it is printing with customization “to the nth degree,’ adjusting for shape, size, color, and even speed.

This printing process is intelligent, and not only more cost-effective (printing on demand) but time efficient as well. On top of that, these printers enable printing on a copy-protected background, with watermarks, and all the other security features are added as the job is printing. This solves problems in a number of ways. For one, handwriting by a doctor cannot be misread or altered. Secondly, no one can steal a prescription pad and write (or sell) their own prescriptions. Finally, no criminal can steal the printer because it does not work anywhere other than in the home office.

Listen to Howe explain why easing the time consuming, expensive, and fraud susceptible process of prescription printing could change the medical industry for the better.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

MD&M West 2026 exhibitors pitch audit-ready, AI-ready device platforms

MD&M West 2026 exhibitors pitch audit-ready, AI-ready device platforms

MD&M West 2026 exhibitor messaging suggests compliance testing and AI-ready compute are becoming early decisions, not afterthoughts. Medical Economics described 2026 as a period shaped by rapid technological change, regulatory scrutiny and ongoing economic uncertainty. Medical Design & Outsourcing’s MD&M West 2026 preview points to exhibitors highlighting test equipment, contract manufacturing and other launch support services.

  • 01If a device roadmap includes AI features, the critical path shifts toward data and software evidence that regulators can audit, which means earlier lock-in of compute platforms and test plans, pulling verification and validation into supplier selection.
  • 02MD&M West exhibitor messaging suggests verification and validation capacity is becoming a procurement problem, with rentals and lab-ready gear positioned as a way to avoid booking delays and re-tests, according to Medical Design & Outsourcing.
  • 03With imaging and other new procedural and device concepts moving fast, manufacturing leaders should expect more frequent line-change decisions and component qualification work, as GE HealthCare's photon-counting CT CE mark reported by MedTech Dive and MDDI's New Technologies coverage illustrate.

Sep 3, 2026

Dr. Dana Rosencranz - Cancer Survivor and Chief Medical Physicist

Dr. Dana Rosencranz - Cancer Survivor and Chief Medical Physicist

Dr. Dana Rosencranz brings 23+ years of experience as chief medical physicist at Texas Oncology and personal insight as a breast cancer survivor, enabling her to guide patient support groups and advocate for accessible cancer care. She emphasizes AI's potential in auto-contouring and treatment planning while stressing the need for proper training, validation, and transparency before implementation.

  • 01Over 23 years at Texas Oncology integrating personal cancer survivor experience with clinical expertise to improve patient empathy and support group leadership
  • 02AI in oncology requires human oversight, validation, and transparency; auto-contouring and auto-planning must be combined with staff training and rigorous protocol testing before deployment
  • 03Texas Oncology prioritizes offering state-of-the-art cancer treatments closer to home, including for rural patients, to reduce travel and ensure consistent, personalized care

Sep 3, 2026

ADA endorsement puts Weave on the shortlist for dental front-office tech

ADA endorsement puts Weave on the shortlist for dental front-office tech

Weave was named the exclusive patient engagement platform endorsed for American Dental Association members in March 2026. It lands as practices add more front-office systems. Weave’s Practice Analytics, launched in 2023, adds real-time metrics tied to Dentrix, Open Dental, and Eaglesoft.

  • 01Endorsements are becoming a procurement accelerant in dental tech: the ADA Member Advantage designation can move Weave into “default vendor” conversations when practices refresh phone, texting, reminders, and payments.
  • 02Analytics is moving from retrospective reporting to daily work queues: Weave’s Practice Analytics is positioned around unscheduled treatment plans, cancellations, and time-between-treatments, metrics that can be assigned to staff, not just reviewed by owners (according to Dental Products Report).
  • 03This matters most for groups standardizing across multiple sites: Business Wire frames Weave Enterprise as built to centralize operations across dozens or hundreds of locations, turning “patient communication” into a rollout and governance problem, not a single-office tool choice.

Sep 3, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512