Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Shifting Operations to Aid in the Fight Against COVID-19

On this episode of the MarketScale podcast, host Tyler Kern was joined by ModTruss Vice President, Worldwide Sales David Ostmann. ModTruss typically centers its operations on providing strong, durable metal building kits that see use in a variety of industries and applications. However, as is the case for many companies, the COVID-19 pandemic has…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share
Shifting Operations to Aid in the Fight Against COVID-19

Get featured

Want MarketScale to feature Healthcare?

Book a 15-minute demo and we'll map your Healthcare expertise to the content buyers are searching for.

Book a demo

On this episode of the MarketScale podcast, host Tyler Kern was joined by ModTruss Vice President, Worldwide Sales David Ostmann.

ModTruss typically centers its operations on providing strong, durable metal building kits that see use in a variety of industries and applications.

However, as is the case for many companies, the COVID-19 pandemic has shifted that focus, and ModTruss is doing what it can to support the frontline effort in the fight against the novel coronavirus.

“We’re in this together,” Ostmann said. “It’s going to take all of us working together to beat this and get our ‘normal’ back.”

To that end, CEO Patrick Santini, an Army field medic with an extensive engineering background, leapt into action.

Working with his wife, an ER physician, Santini developed a negative pressure containment unit.

“Really, within about four days, we went from an idea to a working prototype for our negative pressure (containment unit), or what they call an airborne infectious isolation room,” Ostmann said. “Furthermore, we repurposed our entertainment plastic panels … to introduce those as hard-barrier, bedside applications.”

These barriers are particularly useful for replacing inadequate pipe-and-drape separation methods and allowing for increased safety for patients and healthcare professionals, alike.

Looking ahead, Ostmann said added efficiencies and innovations could help develop the “new normal” the world will enter in the wake of COVID-19.

One such solution is already available in the form of LED screens that could be adapted to meet new needs highlighted by the pandemic.

“One of our partners in the entertainment world is Absen (America). They make beautiful LED panels,” Ostmann said. “Well, maybe they can repurpose their solutions into our COVID solution centers, where we’re not using our valuable resources – our people – to direct traffic. Maybe there’s signage that way that can direct traffic. … It’s looking at your solution from a different aspect.”

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Adonis’ new CPO and first CRO signals AI RCM vendors are shifting from pilots to platform operating models

Adonis’ new CPO and first CRO signals AI RCM vendors are shifting from pilots to platform operating models

Adonis has appointed a new Chief Product Officer (CPO) and promoted its first Chief Revenue Officer (CRO), following a successful $40 million Series C funding round and a fourfold increase in revenue. This move underscores a shift among AI RCM vendors, like Adonis, from pilot projects to platform-based operating models. This transition is expected to result in more structured product roadmaps and a strong emphasis on value demonstration for health systems.

  • 01Adonis appointed a new CPO and promoted its first CRO.
  • 02The company achieved a $40 million Series C funding and a fourfold revenue increase.
  • 03AI RCM vendors are moving from pilot projects to platform operating models.

Aug 22, 2026

Maureen Sanders - Vice Chair, Healthconnect Texas

Maureen Sanders serves as the Vice Chair at HealthConnect Texas, a prominent organization in the healthcare sector. The organization focuses on improving patient care and healthcare delivery.

  • 01HealthConnect Texas is dedicated to improving healthcare delivery.
  • 02Maureen Sanders holds the position of Vice Chair at HealthConnect Texas.

Aug 21, 2026

Bobby Hilliard - Board Chair, HealthConnect Texas

Bobby Hilliard is the Board Chair of HealthConnect Texas, an organization operating in the healthcare sector. HealthConnect Texas focuses on improving healthcare connectivity and accessibility. The organization aims to streamline healthcare services and enhance patient outcomes.

  • 01HealthConnect Texas is focused on enhancing healthcare connectivity and accessibility.
  • 02The organization aims to improve healthcare service efficiency and patient outcomes.
  • 03Bobby Hilliard serves as the Board Chair of HealthConnect Texas.

Aug 21, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512