Skip to content
Demo
‹ Back to IndustriesHealthcare

Virtual Health is Transforming the Future of Healthcare

Remote care models are reshaping how patients receive treatment while reducing unnecessary procedures and costs

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Healthcare · · Brian UrbanFinthriveHealthHealthcare
Share

Key takeaways

01

Remote care models are reshaping how patients receive treatment while reducing unnecessary procedures and costs

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Healthcare is often synonymous with invasive procedures and impersonal treatment, but virtual care and its varying models are increasingly changing that. For this reason, this constantly changing landscape needs transformative leaders like Dr. Ryan Grant, Co-founder and CEO of Vori Health. His own transition from a surgical focus to tackling broader challenges in the healthcare sector highlights a commitment to advancing medical practices. His journey to becoming a spine surgeon reflects a deep desire to revolutionize patient care. In prioritizing non-operative treatments and tailoring care plans to individual life goals, Vori Health under Dr. Grant's leadership is redefining what it means to treat patients with dignity and empathy.

In prioritizing non-operative treatments and tailoring care plans to individual life goals, Vori Health under Dr. Grant's leadership is redefining what it means to treat patients with dignity and empathy.

For a segment of FinThrive's "Healthcare Rethink" podcast, host Brian Urban goes deeper into Dr. Grant's story and the impact of Vori Health, patient-centered care, traditional and virtual modalities for comprehensive patient care.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

H
Healthcare
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Censis now reads da Vinci QR codes to count robotic arm uses

Censis now reads da Vinci QR codes to count robotic arm uses

Censis Technologies told CtUC 2026 attendees that CensiTrac has read the QR code on da Vinci arms since April, so robotic arms carry use counts without a second mark. The session built a business case for CensiTrac Advanced around marked assembly, clinic inventory ownership and par levels, with a 2021 BMJ Quality & Safety study putting missing instruments at 17.6% of assembly defects.

  • 01CensiTrac has counted da Vinci arm uses from the code that already comes on each arm since April, with no laser or etch added.
  • 02Hospitals told Censis they want clinic inventory tracking mainly to prove sterile processing did not lose the instruments.
  • 03Missing instruments were 17.6% of assembly tray defects at a 700-bed hospital in a 2021 BMJ Quality & Safety study, a problem the presenter tied to marked assembly.

Nov 5, 2026

AdvaMed approves voluntary data access best practices for medtech companies and health systems

AdvaMed approves voluntary data access best practices for medtech companies and health systems

AdvaMed's Digital Health Tech board approved voluntary Data Access Principles & Best Practices, announced October 28, setting four principles for how medtech companies and U.S. health systems share data.

  • 01The framework covers data vendors need to implement, monitor and improve technology, with expectations for transparency, stewardship and de-identification.
  • 02Watch for the first RFPs, security questionnaires or data use agreements that cite the principles by name; a voluntary document gains weight only when buyers adopt it.

Nov 5, 2026

Nearly 500 hospitals track shortage-affected segments via RFID

Nearly 500 hospitals track shortage-affected segments via RFID

According to Bluesight, nearly 500 hospitals track almost 4,000 shortage-affected medication segments in their RFID systems. Checks of dispensing cabinets have been missing that RFID-tracked supply. Gilman argues that bringing RFID data in next to cabinet data gives more complete usage rates and days-on-hand calculations, though the gain could depend on whether systems connect at the transaction level.

  • 01During a shortage, a count that stops at the dispensing cabinet can misstate both stock on hand and usage rate, creating a false sense of urgency and wasteful emergency purchases.
  • 02RFID is no longer limited to kit and tray management: nearly 500 hospitals already track almost 4,000 shortage-affected medication segments in their RFID systems.
  • 03For operators weighing a merged feed, the key question could be whether RFID usage flows into the days-on-hand calculation at the transaction level or sits beside cabinet data as a static count.

Nov 4, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Experts

H
Healthcare
Brian Urban
Brian Urban

Healthcare innovation · Healthcare Rethink host

Duo Health

Brian Urban works at Duo Health. His MarketScale recordings feature his earlier FinThrive work as host of Healthcare Rethink and as a guest discussing health data, access and care delivery. Brian often asks for the story before the job title. Introducing his interview with Shawn Nason, he asks to go back before Mofi, before the board roles and even before Disney. That opening gives the guest room to explain how earlier experiences shaped the work. In his own personal conversation, Brian describes a day bookended by his children and animals: feeding dogs, ducks and chickens at six in the morning, then settling everyone again at night. His guest list also follows the people connecting health research with organizational decisions. Claire Manneh brings provider research and data tokenization to the discussion; Sameer Kokan explains the business and accountability work behind health-equity initiatives at Point32Health. Their career paths are part of the interviews alongside the technical and organizational questions.

LinkedIn

For Healthcare teams

See how Healthcare teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Healthcare

Healthcare hubMore expert Healthcare coverage.Explore →Executive Thought LeadershipPut clinical leaders on the record.Explore →CooperVisionMedical device storytelling.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512