Skip to content
MarketScale
‹ Back to IndustriesHealthcare

What Telemedicine Trends Will Stick Around After the Vaccine Rollout?

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.   Telemedicine has been a lifeline for healthcare during the pandemic, and its further adoption…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from I Don't Care on MarketScale.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.

Telemedicine has been a lifeline for healthcare during the pandemic, and its further adoption could be a silver lining from the last year. I Don’t Care previously tackled telemedicine’s technology side. Today host Kevin Stevenson welcomed Dr. Joseph Pazona, a urologist and founder of VirtuCare, a specialist telemedicine platform, to talk about the physician side.

Pazona now practices in Nashville, but before that, he was in rural areas in Washington and Alabama, seeing many challenges. “These were lovely places, but it was difficult to practice cutting-edge medicine in a community that struggles to attract growth and new industries because that has a downstream effect on hospitals,” he said.

Access to specialty medical care is difficult in such parts of the country. Urologists are even harder to find. He explained, “By 2025, we’ll have a shortage of 7000-9000 urologists. We’re only training about 300 a year and don’t have the supply to meet the demand because of fewer slots in residency programs. Telemedicine is a way to bridge that gap.”

Many might think urology wouldn’t work in a virtual care environment. Pazona disagrees. “There are very few times I need to touch the patient physically. A urologist’s greatest asset is their wisdom in an area of medicine where many lack proper education.”

Realizing that consumers are battling a broken system with confusion in referrals, insurance, and other barriers, Pazona started VirtuCare. No referral or insurance is required to have a telemedicine visit with a physician.

“The platform is consumer-based and has cost transparency. I take patients as far as telemed will go. If they need hands-on, I refer them to a urologist in their area,” Pazona said.

As for the future, Pazona believes that telemedicine should continue to be a solution beyond the pandemic. “There is a silver lining because it sparked innovation and forces people to take control of their healthcare decisions,” he added.

Listen to Previous Episodes of MarketScale’s I Don’t Care Right Here!

I Don't Care

Part of this channel

I Don't Care

Candid healthcare leadership conversations with Kevin Stevenson

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

The Cost of Waiting: Why Healthcare Can't Afford Slow Decisions with Mark Van Sumeren

The Cost of Waiting: Why Healthcare Can't Afford Slow Decisions with Mark Van Sumeren

The healthcare industry faces significant consequences when delayed decision-making occurs. Prompt and efficient action is crucial to prevent adverse impacts on patient care and operational efficiency. Addressing this issue requires a commitment to more agile and informed decision processes.

  • 01Delayed decision-making in healthcare can lead to negative impacts on patient care and operational efficiency.
  • 02Healthcare organizations are encouraged to adopt agile decision-making processes to improve effectiveness.
  • 03Implementing informed and prompt decision-making strategies can mitigate the risks of inefficiencies and poor patient outcomes.

Aug 16, 2026

Why Childcare is a CEO Problem - Nicole Riehl, EPIC

Childcare has become a critical issue that CEOs must address to ensure workplace productivity and employee satisfaction. Addressing childcare challenges can lead to improved employee retention and a more diverse workforce. Companies need to implement supportive policies that accommodate working parents.

  • 01Childcare is a significant concern for CEOs aiming to maintain workforce productivity.
  • 02Implementing supportive childcare policies can enhance employee retention.
  • 03Accommodating working parents is essential for fostering a diverse workforce.

Aug 16, 2026

AI scribes and startup pipelines are reshaping how health systems and tech investors evaluate AI in 2026

AI scribes and startup pipelines are reshaping how health systems and tech investors evaluate AI in 2026

AI scribes and startup incubators are transforming the evaluation process of AI technologies in healthcare and tech investments. The focus is on balancing innovation with ethical considerations like patient consent and strategic startup growth. The evolving landscape requires health systems and investors to adapt to new evaluation criteria.

  • 01AI scribes are raising ethical concerns about patient consent in healthcare.
  • 02Startup incubators like Y Combinator are focusing on AI-first strategies.
  • 03Health systems and tech investors must adapt to new criteria for evaluating AI technologies.

Aug 16, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512