How Are ChatGPT and AI Revolutionizing Hospitality?

The leisure and hospitality industries were arguably the most adversely impacted industries during the pandemic, suffering a 24 percent revenue reduction. But these industries are on the economic rebound, with transient demand outpacing 2019 levels in more than 90 percent of the past 21 months, according to Hotel News. The tourism and hospitality industries have had to find new, creative methods to help spur their recovery. For some businesses, some of those methods involve artificial intelligence (AI) tools, such as ChatGPT. Is it fair to say we’re witnessing AI revolutionizing hospitality in real time?

ChatGPT is a chatbot-like tool, but it is different from most in that it doesn’t include pre-programmed answers. This allows it to understand the natural human language and hold human-like conversation to assist in providing recommendations and personalized trip planning for customers, gathering data for businesses, and generating marketing content.

Hospitality professionals are starting to weigh how ChatGPT could enhance the customer experience in the hospitality industry while streamlining employee responsibilities. Bhavin Asher, Founder and CTO of Grubbrr, explains some of the applications he sees for ChatGPT in the restaurant and hotel industries.

Bhavin Asher’s Thoughts

ChatGPT is a tool from OpenAI and it’ll usher restaurants and hospitality into the new digital era. It’ll make restaurants more efficient and answer every challenge those in the hospitality industry face today. I’ll give you some examples: Chatbots, customer experience, and predictive modeling because of inflation.

Restaurants don’t know what to buy and what raw materials to buy today or in the future three months from now, or six months from now. But guess what? when you connect ChatGPT with your inventory management tools, it’ll exactly predict at probably 90 plus percent accuracy, how much food and raw materials you’ll need with labor challenges.

Shortage of labor, some of the labor forces are never coming back, especially to the hospitality and the restaurant space with ChatGPT, because you can have intelligent conversations and with the use of kiosks as well as tools like digital ordering, you can now enable that with a chatbot. Powered by ChatGPT and now it can assist customers with frequently asked questions, and take your orders without any human requirement. Covid has also changed a lot of behavior and you see a lot of drive-through traffic. Now at the QSRs or quick service restaurants with ChatGPT, you can enable these bots at every drive-through and they can take your orders.

With digital ordering going up, ChatGPT will help with customer sentiment analysis, which is based on the feedback, and based on the reviews they’re gaining. It’ll help learn customers’ behavior and help restaurants cater to their customers better. The beauty of ChatGPT is that once restaurants catch up with supply chain labor challenges they can utilize ChatGPT as a way to get very creative with automated menu design because ChatGPT knows what the customer preferences are, what ingredients are being sold, what the dietary restrictions are of that particular customer, and tailor the menu custom to that use customer.

Implementing and investing in technology such as a self-ordering kiosk, digital menu boards, and drive-through AI ordering is great, but connecting it with ChatGPT will put it in overdrive, resulting in increased revenue, less dependency on labor, and helping businesses make more intelligent decisions.”

Article written by Cara Schildmeyer.

Follow us on social media for the latest updates in B2B!

Image

Latest

college
Gamifying College Readiness: How Loper Makes the Enrollment Journey More Engaging!
October 16, 2025

High schoolers are overwhelmed — and not just by homework. The path to college can feel like a maze of forms, essays, and deadlines, with little guidance on where to begin. A recent survey found that nearly three-quarters of students describe the college application process as “difficult.” For many, that difficulty isn’t academic; it’s…

Read More
Image
How Polygon’s Smart Moisture Control System Protected a Mass Timber Student Housing Project
October 16, 2025

Amid the rise of sustainable architecture, mass timber has become a powerful symbol of progress — a material that marries renewable design with modern efficiency. Yet, in the damp climate of Vancouver, BC, sustainability meets its match: moisture. Managing humidity levels in large-scale wood construction isn’t just a matter of comfort; it’s about protecting structural…

Read More
Classroom air quality and student performance
The Hidden Factor Shaping Student Success: Classroom Air Quality
October 15, 2025

By Dan Walsh, VP & GM at AAA Home Services, and Christine Willing, CEO of Think Happy Live Healthy. Why Air Quality Matters in Schools When we think about improving schools, conversations often center on curriculum, technology, or staffing. But there’s a silent, invisible factor that profoundly influences student health, behavior, and learning outcomes: the…

Read More
Chase Harris
Faith, Fatherhood, and Fortitude: Inside Chase Harris’ Mission to Make Accessibility Possible for Every Child
October 15, 2025

Chase Harris is a father, husband, entrepreneur, and all-around force of light. Alongside his wife, Carly, and their son, Cash, he has inspired millions online through messages of resilience, faith, and family. Their story is one of turning adversity into action — and hardship into hope. “We knew early on that Cash had this special…

Read More