Skip to content
MarketScale
‹ Back to IndustriesHospitality

AirBnb Continues To Disrupt Hotel Industry, But It Has Problems Of Its Own

A Bloomberg report released this week highlighted some of the more expensive cities where rental lodging giant AirBnB has listings. With Miami topping the list at an average at an average $205 USD per night rate, it raises questions as to how the budget-friendly company still manages to take business away from big name hotel…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
AirBnb Continues To Disrupt Hotel Industry, But It Has Problems Of Its Own

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Request an invite

A Bloomberg report released this week highlighted some of the more expensive cities where rental lodging giant AirBnB has listings. With Miami topping the list at an average at an average $205 USD per night rate, it raises questions as to how the budget-friendly company still manages to take business away from big name hotel conglomerates.

AirBnB began its ascent into the “sharing economy” with a similar platform as Uber in 2008 and is now valued at an estimated $31 billion dollars. AirBnB acts as a broker between tenants and guests looking for short term rentals—a system so simple and popular it now has listings in more than 80,000 cities in over 190 countries.

So how has this affected the hotel industry?

In addition to the benefits guests have in terms of location, price, and accessibility, AirBnB users are given an alternative to over-priced, limited space hotels during peak holiday seasons.

According to a report released by Harvard School of Business professors earlier this year, in the 10 biggest cities with AirBnB market share, the company directly resulted in 1.3% fewer hotel nights booked and a 1.5% loss in revenue. Due to the increasing competition for bookings between hotels and AirBnB users, the study found during peak travel times guests would benefit from an average $57 “consumer surplus”, which did not necessarily translate into extra money in a consumer’s pocket, but rather would be reflected in lower hotel booking accommodations for competitive locations.

The biggest challenge the company faces today is growing regulation and concern from communities over rising rental costs resulting from AirBnB rates. New York City has been one of the more vocal opponents of the marketplace, and just last week the City Council voted overwhelmingly for AirBnB to hand over records including names and addresses of hosts in order to police users not complying with home-sharing laws that many argue drive up rent prices throughout boroughs. The new legislation is expected to significantly impact the revenue from a city that generates over $140 million a year for the company—a number that could potentially decrease by half following the crackdown. With similar regulatory battles between the company and major cities around the world like San Francisco to Amsterdam continuing to shape out, AirBnB continues to prove itself as a profitable outlier in the face of regulation and competition.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

Hotel technology implementations are increasingly driven by change management strategies rather than simply software development. Emphasizing deflagging and front-desk adoption can significantly impact hotel technology ROI. This approach requires careful planning and integration to be successful.

  • 01Change management is crucial in hotel tech rollouts for achieving ROI.
  • 02Deflagging and front-desk adoption are central to successful tech integration.

Aug 24, 2026

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels is expanding its boutique brand, Aiden, with 58 operational hotels and more than 20 additional properties in development. This includes an innovative office-to-hotel conversion project, showcasing the brand's adaptive-reuse strategy. The Aiden brand exemplifies BWH Hotels' adaptability in leveraging existing structures for hospitality purposes.

  • 01BWH Hotels' Aiden brand has expanded to 58 hotels globally.
  • 02More than 20 Aiden hotels are currently in development.
  • 03Aiden's strategy includes converting office spaces into hotels.

Aug 24, 2026

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels' Aiden boutique brand has expanded to 58 hotels globally, with over 20 projects in the pipeline. The brand's growth strategy focuses on conversion-ready specifications and leveraging brand loyalty. This approach indicates the emerging trend of repeatable brand plays in boutique hotel development.

  • 01BWH Hotels' Aiden brand now comprises 58 hotels worldwide.
  • 02There are more than 20 Aiden projects currently in development.
  • 03The brand's growth strategy emphasizes conversion-ready specifications.

Aug 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512