Skip to content
‹ Back to IndustriesHospitality

AirBnb Continues To Disrupt Hotel Industry, But It Has Problems Of Its Own

A Bloomberg report released this week highlighted some of the more expensive cities where rental lodging giant AirBnB has listings. With Miami topping the list at an average at an average $205 USD per night rate, it raises questions as to how the budget-friendly company still manages to take business away from big name hotel…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share
AirBnb Continues To Disrupt Hotel Industry, But It Has Problems Of Its Own

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

A Bloomberg report released this week highlighted some of the more expensive cities where rental lodging giant AirBnB has listings. With Miami topping the list at an average at an average $205 USD per night rate, it raises questions as to how the budget-friendly company still manages to take business away from big name hotel conglomerates.

AirBnB began its ascent into the “sharing economy” with a similar platform as Uber in 2008 and is now valued at an estimated $31 billion dollars. AirBnB acts as a broker between tenants and guests looking for short term rentals—a system so simple and popular it now has listings in more than 80,000 cities in over 190 countries.

So how has this affected the hotel industry?

In addition to the benefits guests have in terms of location, price, and accessibility, AirBnB users are given an alternative to over-priced, limited space hotels during peak holiday seasons.

According to a report released by Harvard School of Business professors earlier this year, in the 10 biggest cities with AirBnB market share, the company directly resulted in 1.3% fewer hotel nights booked and a 1.5% loss in revenue. Due to the increasing competition for bookings between hotels and AirBnB users, the study found during peak travel times guests would benefit from an average $57 “consumer surplus”, which did not necessarily translate into extra money in a consumer’s pocket, but rather would be reflected in lower hotel booking accommodations for competitive locations.

The biggest challenge the company faces today is growing regulation and concern from communities over rising rental costs resulting from AirBnB rates. New York City has been one of the more vocal opponents of the marketplace, and just last week the City Council voted overwhelmingly for AirBnB to hand over records including names and addresses of hosts in order to police users not complying with home-sharing laws that many argue drive up rent prices throughout boroughs. The new legislation is expected to significantly impact the revenue from a city that generates over $140 million a year for the company—a number that could potentially decrease by half following the crackdown. With similar regulatory battles between the company and major cities around the world like San Francisco to Amsterdam continuing to shape out, AirBnB continues to prove itself as a profitable outlier in the face of regulation and competition.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Nash & Smashed moves past one meal size with Qu's tiered menu tools

Nash & Smashed moves past one meal size with Qu's tiered menu tools

Nash & Smashed, a 35-location franchise, uses Qu's menu tools to build tiered offers its previous system could not support. That plug-and-play system handled one meal size and a flat add-on, did not track leakage or theft, and offered limited reporting. Qu chief revenue officer Steve Melamed said guests are trading up on the kiosk. About 40% of the brand's orders are digital, most of them through its own website.

  • 01A POS system limited to one meal size and flat add-ons cannot suggest upgrades through kiosks; menu logic behind the hardware determines upsell potential
  • 02Nash & Smashed's 50-plus restaurants in development will shape most of the future chain on Qu, making the rollout choice critical as the brand scales
  • 03Digital orders are about 40% of Nash & Smashed’s business and mostly come via its own website, which can help keep order data in one set of reports on Qu.

Nov 7, 2026

Choice Hotels raises 2026 RevPAR outlook as data center demand lifts Q3

Choice Hotels raises 2026 RevPAR outlook as data center demand lifts Q3

In the third quarter, Choice Hotels properties within 10 miles of a major data center grew RevPAR more than 400 basis points faster than the rest of its U.S. system. Infrastructure-related demand is shaping where Choice grows. Extended stay makes up over 40% of its U.S. pipeline, and its U.S. conversion pipeline grew to 25,500 rooms, up 29% from a year earlier.

  • 01Distance to a data center is now a number Choice puts on its earnings call, and in Q3 the hotels within 10 miles of one outgrew the rest of its U.S. system by more than 400 basis points.
  • 02CEO Dom Dragisich said Choice's 3.8% U.S. RevPAR gain was driven primarily by higher occupancy, with rate growth also accelerating. That pattern could fit long-stay business demand filling rooms.

Nov 7, 2026

Only 15% say AI has improved frontline hotel work, AHLA and Actabl report finds

Only 15% say AI has improved frontline hotel work, AHLA and Actabl report finds

An AHLA and Actabl report cites survey responses about AI benefits: 84% saw improvements in their own work and 15% in frontline work. Its separate labor-hours and turnover figures do not establish that AI caused those changes.

  • 01Hotels running Actabl's labor software cut hours per occupied room 3.1% at full-service and 3.5% at select-service properties in the first half of 2026 while occupancy rose, a useful benchmark for properties on similar tools.
  • 02June hotel turnover fell to 5.35% in 2026 from 6.07% in 2024, but the decline is not yet tied to any single cause, including more predictable schedules.

Nov 5, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512