Airbnb’s “Easy Growth” May Be Ending
As a business model, AirBnB sounds like a great alternative to a bed and breakfast. AirBnB gives a warm, home feeling to each guest instead of sometimes a stale environment of a chain hotel. But with the horror stories we hear from AirBnB guests and sometimes the owners of the house being rented, it’s…
This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.
Get featured
Want to get featured in MarketScale Hospitality?
Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.
As a business model, AirBnB sounds like a great alternative to a bed and breakfast. AirBnB gives a warm, home feeling to each guest instead of sometimes a stale environment of a chain hotel. But with the horror stories we hear from AirBnB guests and sometimes the owners of the house being rented, it’s obvious that this business model would implode on itself due to the cautionary fear some people may have about it.
A survey done by Morgan Stanley reported by The Real Deal had this to say,” Though the number of travelers booking their accommodations through Airbnb is still rising, 80 percent of travelers are now knowledgeable of the service and many still choose other options. The survey also found that an increasing number of respondents who hadn’t booked through Airbnb said they didn’t use the service because of concerns about safety and privacy.”
Every negative story about this service will continue to shed even more light on a hotel as the best option to go while travelling.
Your experts belong here
Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Owners and operators buy from people who understand the property, and your teams prove it in their own words.
