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WATCH: The Best Times for Vacation Deals in 2018, By the Month

Novice and veteran travelers alike know the value of a good deal to a destination they’ve had on their bucket list for a while. Unfortunately, finding those deals can sometimes boil down to the luck of the draw. Being able to predict the best times of year to book a trip to your dream city…

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WATCH: The Best Times for Vacation Deals in 2018, By the Month

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Novice and veteran travelers alike know the value of a good deal to a destination they’ve had on their bucket list for a while. Unfortunately, finding those deals can sometimes boil down to the luck of the draw. Being able to predict the best times of year to book a trip to your dream city can mean the difference between snagging a deal and missing it completely. Recently, Booking.com released a list of places to visit when they’re at their most inexpensive. 

Booking.com took the average price per night of common three, four, and five star hotels in various cities around the globe. Then, it generated a list made up of these destinations when the deals are ripe. If you’re planning a trip to any of these cities, prepare to be on the lookout for discounts and deals before they arrive. 

January — Copenhagen, Denmark

February — Buenos Aires, Argentina

March — Kuta, Indonesia

April — Zurich, Switzerland

May — Melbourne, Australia

June — Chiang Mai, Thailand

July — Abu Dhabi, UAE

August — Rio de Janeiro, Brazil

September — Mexico City, Mexico

October — Auckland, New Zealand

November — Athens, Greece

December — Amsterdam, the Netherlands

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More Hospitality Insights

More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
  • 02Higher wages are offered by 70% of surveyed hotels; a separate AHLA and Hireology survey fielded between Dec. 6, 2024, and Jan. 3, 2025, put that figure at 47%.
  • 03Some 39% of owners expect 2026 demand to remain relatively stable compared with 2025, 29% expect it to be somewhat stronger and only 6% expect it to be much stronger.

Sep 14, 2026

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
  • 02The biggest blocker to scaling AI in hotels is still plumbing: nearly half of hoteliers report difficulty accessing critical business information, according to Hotel Management.
  • 03Operational AI claims can be tested quickly: housekeeping cycle time and food waste are already instrumented at many brands, so baselines and reporting cadence can be set in the statement of work before deploying.

Sep 13, 2026

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reported that third-party sites bidding on hotel brand names can intercept guests before they reach a hotel's own checkout, citing Operto research. The outlet also reported that Choice Hotels enabled native checkout inside Google AI Mode while Hilton routes AI-driven searches back to Hilton.com to complete bookings.

  • 01Hospitality Technology cited Operto research finding that a competing third-party ad appears on roughly three-quarters of branded hotel searches, with an average of nine such sites bidding on a given hotel's name
  • 02The same report attributed roughly 8% of direct-booking loss to this interception, noting these bookings can be misclassified as ordinary OTA business in PMS reports
  • 03Choice Hotels announced a Google AI Mode integration allowing guests to complete bookings via Google Pay without leaving Google, according to Choice Hotels' own announcement

Sep 11, 2026

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