Courtyard by Marriott Teams up with FC Bayern For a New Sports Experience

A new experience is coming to Courtyard by Marriott. Marriott International has revealed that European football club FC Bayern and Courtyard are teaming up to become the official hotel partner for Germany’s most popular football club.
The custom-built box has views of the football pitch inside Allianz Arena and is fitted with custom furnishings and a bar, with the feel of staying at a Marriott resort.
In their press release, John Licence, VP Premium and Select Brands at Marriott International Europe, spoke about the partnership, saying, “Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete. Partnering with the most successful club in German football history makes for a winning combination for our guests.”
The partnership sets an unprecedented new experience for fans of the sport. “We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership,” says Karl-Heinz Rummenigge, chairman of FC Bayern. “With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Stop Guessing: How Reality Capture Improves Construction Productivity
January 20, 2026

Construction projects lose time and money when teams rely on assumptions. Someone says a section is “done,” another trade arrives, and then problems appear: wrong levels, missing openings, clashing services, or unfinished areas. That leads to rework, delays, and arguments. Reality capture helps because it replaces opinions with clear evidence. Reality capture means using tools…

Read More
Human Trafficking
National Human Trafficking Prevention Month
January 20, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso speaks with Kelly Brickl, a trainer with SPEAK UP, in recognition of National Human Trafficking Prevention Month. During the conversation, Brickl shares data, real-world warning signs, and explains how age-appropriate, research-based prevention curricula can empower…

Read More
college
A One-Year College Alternative: How Pega6 Is Preparing to Train AI-First, Job-Ready Talent
January 19, 2026

The traditional four-year college model is facing growing pressure as rising tuition, shifting labor market demands, and new technological realities expose gaps between education and employment outcomes. Confidence in the traditional college pathway is eroding among parents, students, and employers as rising costs and persistent skills gaps collide with the reality that many new…

Read More
radio
Where Experience Meets the Extreme: John F5VHQ at the World’s Most Isolated Radio Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction….

Read More