Courtyard by Marriott Teams up with FC Bayern For a New Sports Experience

A new experience is coming to Courtyard by Marriott. Marriott International has revealed that European football club FC Bayern and Courtyard are teaming up to become the official hotel partner for Germany’s most popular football club.
The custom-built box has views of the football pitch inside Allianz Arena and is fitted with custom furnishings and a bar, with the feel of staying at a Marriott resort.
In their press release, John Licence, VP Premium and Select Brands at Marriott International Europe, spoke about the partnership, saying, “Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete. Partnering with the most successful club in German football history makes for a winning combination for our guests.”
The partnership sets an unprecedented new experience for fans of the sport. “We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership,” says Karl-Heinz Rummenigge, chairman of FC Bayern. “With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches.”

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More