Skip to content
Demo
‹ Back to IndustriesHospitality

Courtyard by Marriott Teams up with FC Bayern For a New Sports Experience

A new experience is coming to Courtyard by Marriott. Marriott International has revealed that European football club FC Bayern and Courtyard are teaming up to become the official hotel partner for Germany’s most popular football club. The custom-built box has views of the football pitch inside Allianz Arena and is fitted with custom furnishings and…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share
Courtyard by Marriott Teams up with FC Bayern For a New Sports Experience

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

A new experience is coming to Courtyard by Marriott. Marriott International has revealed that European football club FC Bayern and Courtyard are teaming up to become the official hotel partner for Germany’s most popular football club.

The custom-built box has views of the football pitch inside Allianz Arena and is fitted with custom furnishings and a bar, with the feel of staying at a Marriott resort.

In their press release, John Licence, VP Premium and Select Brands at Marriott International Europe, spoke about the partnership, saying, “Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete. Partnering with the most successful club in German football history makes for a winning combination for our guests.”

The partnership sets an unprecedented new experience for fans of the sport. “We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership,” says Karl-Heinz Rummenigge, chairman of FC Bayern. “With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches.”

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt has more than 40 deals in its Canadian pipeline, including 10 hotels expected to open in 2027, and says it is on track for its largest year of hotel openings in the country. Its slate brings Hyatt Select, a conversion brand, and Hyatt Studios, an extended-stay format, to Kingston and Prince Albert. New room supply is growing about 1% a year, so conversions may offer faster growth.

  • 01Ten expected Hyatt openings in 2027 compare with a national forecast of 39 new hotels, roughly a quarter by simple arithmetic, though Hyatt's count can include conversions the forecast tracks separately.
  • 02Canadian room supply is forecast to grow only 1.1% to 1.4% a year through 2028, which favors brands that can flag hotels that already exist.
  • 03Hyatt Select's Canadian debut in Kingston later this year follows more than 25 U.S. deals in 2025.

Oct 29, 2026

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Avendra's Dorian Murphy and Melissa McCormack lay out two cost levers for hotel operators on a Meet in the Lobby mailbag episode. One client is saving almost $75,000 a year after switching outsourced laundry suppliers, and pay-for-performance clauses let properties deduct for missed scope items. A Cornell trial found dropping dollar signs lifted checks 8%, and AHLEI reports about 40% of restaurants use menu engineering.

  • 01An Avendra client is saving almost $75,000 a year after moving to a different outsourced laundry supplier, according to Melissa McCormack.
  • 02In a 201-diner Cornell trial, menus with bare numerals instead of dollar signs lifted the average check by $5.55, about 8%.
  • 03Only about 40% of restaurants say they use menu engineering, AHLEI reports, four decades after the method was introduced at Michigan State.

Oct 29, 2026

Airbnb bars hosts from assigning checkout chores starting November 20

Airbnb bars hosts from assigning checkout chores starting November 20

For reservations made on or after November 20, Airbnb hosts cannot require guests to strip beds, wash dishes, run laundry or take trash off the property. Guests can still be asked to leave dishes in the sink, gather towels and sort trash and recycling indoors. Cleaning fees are not being abolished. Hosts are divided, with some threatening to leave the platform or raise prices.

  • 01Removing unpaid guest chores shifts turnover labor to paid cleaners, favoring scaled operators with staff and vendor contracts over single-property owners.
  • 02Airbnb's new checkout standard (no stripping beds, washing dishes, laundry, or trash removal) moves short-term rentals toward the hotel model hotels now compete hardest on.

Oct 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For Hospitality teams

See how Hospitality teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Hospitality

Hospitality hubMore expert Hospitality coverage.Explore →Executive Thought LeadershipLead the guest-experience conversation.Explore →LocktonService expertise, on camera.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512