Courtyard by Marriott Teams up with FC Bayern For a New Sports Experience

A new experience is coming to Courtyard by Marriott. Marriott International has revealed that European football club FC Bayern and Courtyard are teaming up to become the official hotel partner for Germany’s most popular football club.
The custom-built box has views of the football pitch inside Allianz Arena and is fitted with custom furnishings and a bar, with the feel of staying at a Marriott resort.
In their press release, John Licence, VP Premium and Select Brands at Marriott International Europe, spoke about the partnership, saying, “Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete. Partnering with the most successful club in German football history makes for a winning combination for our guests.”
The partnership sets an unprecedented new experience for fans of the sport. “We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership,” says Karl-Heinz Rummenigge, chairman of FC Bayern. “With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More