Empowering Hospitality: Chris Trick’s Insights from a Career in the Industry
In a world where travel is more dynamic and data-driven than ever, hospitality brands are under pressure to deliver both personal connection and technological innovation. As guests expect seamless digital experiences alongside authentic service, hotels must strike a balance between warmth and efficiency. This shift isn’t about replacing human interaction with machines—it’s about using tech to deepen the human touch. Successful hospitality leaders understand that the heart of the industry remains unchanged: relationships matter most. Yet, today’s tools offer new ways to strengthen those bonds, revealing insights that personalize marketing and enhance every guest encounter. At the intersection of service and strategy lies the franchise model, where delivering consistent value across brands requires not only vision but the right partnerships. For a behind-the-scenes look at how one hospitality leader blends legacy values with modern momentum, we turn to Chris Trick, Chief Marketing Officer for Sonesta Hotels, in Empowering Hospitality: Chris Trick’s Insights from a Career in the Industry for Visual Matrix.
