How & Why Hotels Are Working to Protect Customer Data

 

Fifty-nine percent of customers believe their data is vulnerable to a security breach, according to a recent report by Salesforce. Consumers don’t trust global businesses to carefully handle their data, and when breaches happen the results can be fatal for companies big and small. For this reason, data protection is a high priority for the hotel industry, reliant on returning business and customer loyalty to survive.

On this podcast, we explored how the hospitality industry can protect customer data with Daniel Johnson, partner and co-founder of VENZA, a company specifically designed to guide hotels through the maze of data protection laws around the world.

Hotels collect consumer data with every booking. Be it paying for a room, signing up for loyalty programs, customizing dining requests, or reserving special services, data is collected in order to make the stay better. Johnson says to hoteliers—“Information about their guests is where the value lies.” Digital data is a hotel’s greatest asset, which makes investing in data security all the more important.

Johnson co-chairs Hospitality Technology Next Generation, a conglomeration of representatives throughout the hospitality industry brought together to provide a working solution for global hoteliers to comply with data laws. By using a 12 step framework HTNG provides expert, practical guidance to the hospitality industry as they comply with data protection regulations, like the GDPR (General Data Protection Regulation) in Europe. Johnson described the framework as full of resources, like “FAQ’s for staff or for leadership, templates for agreements, and …a prioritized approach.”

Consumer transactions will only become increasingly more digital and more international. In order to survive in the digital market, hotels must learn to keep up with data laws around the world and safely protect the user data that keeps their business alive.

For the latest news, videos, and podcasts in the Hospitality Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HospitalityMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More