Hotels Creating New Experiences Through Sustainability

A recent trend among travelers has been the desire to give their business to sustainable hotels. Particularly among millennials, a group which studies have shown tend to focus more on sustainable practices, including how they travel.

Thus, hotels are adapting. Pronouncing their sustainable initiatives has become a selling point among businesses in the hospitality industry. This comes in many ways, shapes and forms from energy use to the way food is consumed on the premises.

The Six Senses Duoro Valley in Portugal recently received an award for its sustainability. The resort claims to focus on both environmental and social sustainability.

“Six Senses mineralized water is produced on-site so as to reduce the carbon footprint associated with packaging and transporting quality water. We are establishing an organic vegetable garden, composting and a curing center for meat and fish,” the hotel says.

This week a Hilton brand Hotel in Oman received a Green Globe award, a designation that certifies hotels on grounds of sustainability. The hotel made strides by cutting its incandescent light bulb use by 70 percent, replacing them with LED fixtures. Timers also shut off the lights if no movement is detected for a set period of time.

The resort has also implemented better gardening practices along with water-saving procedures.

Costa Rica’s Olas Verdes Hotel became the nation’s first to garner a LEED Platinum certification from the United States Green Building Council.

It did so by becoming water efficient, a significant accomplishment for a resort in a country that is dry for almost six months of the year, including popular tourism months. The hotel made sure to keep a neighboring wildlife refuge intact and made sure not to build within 200 meters of the high tide line, minimizing storm runoff into a local creek.

Increasingly, hotels are immersing themselves into natural environments. Uppgrenna Naturhus in Sweden is an example of a hotel that brands its experience as one that connects guests to nature.

“Environment and environmental considerations are important to us. Both in terms of business and housing, our aim is to leave as little footprint as possible, enriching instead of contaminating, cooperating instead of countering,” the hotel says.

Sustainability does not have to include a massive energy saving undertaking. Steps like responsible raising of bees by this London Hilton location are helping the environment and potentially cutting operating costs.

New hotel projects are seeking out better materials starting with the design phase. This Italian hotel sought out specific types of lumber that would give it the appearance it wanted but also a sustainable build.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More