Skip to content
‹ Back to IndustriesHospitality

How Software Solutions Are Easing Hospitality Staffing Burdens

Hospitality staffing continues to be a pressing issue for hotels and the larger experience economy. Hotels continue to face major staffing issues, even three years out from the start of the pandemic. Recent reports from June 2023 out of the American Hotel & Lodging Association found that as many as 82% of surveyed hotels…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Hospitality staffing continues to be a pressing issue for hotels and the larger experience economy. Hotels continue to face major staffing issues, even three years out from the start of the pandemic. Recent reports from June 2023 out of the American Hotel & Lodging Association found that as many as 82% of surveyed hotels were short on staff, and that an overwhelming majority of those hotels couldn’t fill job openings even with competitive benefits.

At this year’s HITEC, the hospitality industry’s largest technology trade show, companies showcased different solutions and strategies for addressing these staffing challenges, or at least mitigating some of their worst consequences. MarketScale spoke with software development company Chetu to get a sense for how software solutions are playing a role in addressing hospitality staffing challenges.

Chetu’s Thoughts

“I guess you can say some of the problems have occurred from the pandemic, the global pandemic, with some of the challenges to the hospitality and travel industry that kind of hurt the industry financially. So some of the problems that we try to solve is bringing in the hospitality as a very traditional area, trying to bring in new innovation, whether that new innovation is through the digital transformation or maybe some of the issues that come from the supply chain era. So those are some of the things that we try to do and solve with our technology.” – William Dawsey, Vice President, Chetu Inc.

“Additionally, what William just said, like some of the traditional work, for example, housekeeping and all, we bring like automated intelligence, which is AI, into the picture. That way we can solve some of the problems by reducing some of the laborers. So that’s another, I would say, area of expertise that we have.” – Atul Gupta, Director of Operations, Chetu Inc.

“So we’re showcasing, honestly, it’s our experience. We’ve been in the industry now for well over 20 years and we bring a lot of expertise to the industry from a delivery standpoint, from a software perspective, and also from this industry experience from a consulting perspective. So those are the things that we feel through working with our clients, going through more of a design phase, workflows, and just trying to understand their challenges and try to see how we can accommodate those challenges through software development. I’m just meeting new people, meeting new people, seeing what some of the industry trends are going now, seeing how AI is being incorporated, and seeing how we can interact with some of the individuals here and how we can help them out through technology.” – William

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

US solo travel plans jump to 23.6% in SiteMinder's 2027 guest survey

US solo travel plans jump to 23.6% in SiteMinder's 2027 guest survey

SiteMinder's Changing Traveler Report 2027 finds 23.6% of US travelers plan their next trip solo, up from 14.4%. Solo travelers worldwide lean toward standard rooms, while American guests over-index on Deluxe rooms, hotel brands and loyalty programs. The consequence lands in rate plans and upgrade offers.

  • 01Nearly one in four US travelers (23.6%) plan to take their next trip alone, up from 14.4%, a 9.2-point swing that belongs in 2027 rate-plan and room-mix reviews.
  • 02Solo travelers worldwide choose a standard room 55% of the time, while 25.1% of American guests expect a Deluxe room; which habit US solo guests follow is the open question for single-occupancy pricing.
  • 03Loyalty still sways American chain guests (42.9% cite program benefits) even as that reason fell to 30.8% globally and memorable experiences climbed to 39.7%, so US loyalty playbooks may not travel abroad.

Nov 12, 2026

Accor's booking app outsold Hard Rock's own site at its New York hotel

Accor and Hard Rock International announced a global deal letting Hard Rock hotels opt into ALL Accor once it closes. In a New York test, Accor’s channel outproduced Hard Rock’s own site by July. Owners’ returns hinge on tracking channel and loyalty activity across both systems.

  • 01By July, Accor's channel was producing more room nights for Hard Rock Hotel New York than Hard Rock's own website, and more than 90% of those guests were new to Hard Rock.
  • 02Hard Rock keeps its own booking channels open, so a participating hotel can only judge the Accor channel if the original booking source survives date changes, cancellations and points refunds.
  • 03The points conversion rate and tier map are the next terms to watch. Marriott and MGM settled on a 10-to-8 transfer ratio with a 30,000-point annual cap, which shows how much detail these links can carry.

Nov 12, 2026

Hyatt Leverage shifts SME booking to a Spotnana-powered tool

Hyatt rebuilt Hyatt Leverage, its small and midsize business travel program, on Spotnana's booking platform, offering exclusive rates at more than 1,300 hotels. Eligibility requires 50 actualized room nights a year. The rates aren't available through travel agencies or other booking tools, so the practical decision for small firms is where they book their Hyatt stays.

  • 01Hyatt Leverage requires 50 actualized room nights per year—confirm you meet the minimum before applying.
  • 02Hyatt Leverage is now powered by Spotnana, and Hotel Dive reported that Marriott International also recently expanded its partnership with Spotnana. That suggests the same provider could sit under direct corporate hotel booking at more than one chain.

Nov 11, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512