Optimizing Hotel Management with Visual Matrix: A Game-Changer Testimonial


 
In the fast-evolving hospitality industry, seamless technology integration has become more than a luxury—it’s a necessity. Hotel managers face increasing pressure to keep up with new mandates, rising operational costs, and guest expectations that change faster than ever. Smart TVs, mobile check-ins, and streamlined communication platforms aren’t just nice to have; they’re critical touchpoints that shape the guest experience. But finding systems that not only work but work together is often the stumbling block. That’s where property management solutions like Visual Matrix are proving their worth, offering integration that goes beyond surface-level convenience. When the technology anticipates your needs and supports smooth coordination across departments, it’s no longer just software—it’s a strategic partner. To hear how this plays out on the ground, we spoke with Tony Cota, General Manager of the Best Western in Tulare, California, who shares how Visual Matrix has become a true game-changer in his day-to-day operations.

Recent Episodes

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…