Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Optimizing Hotel Management with Visual Matrix: A Game-Changer Testimonial

Visual Matrix offers an integrated platform to streamline hotel management by centralizing guest communications and property management. As a General Manager at Best Western, Tony Cota shares his experience with Visual Matrix, describing it as a game-changer for operational efficiency and guest satisfaction. Advanced technology solutions allow hotels to meet evolving mandates and expectations while optimizing revenue.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Visual Matrix on MarketScale.

By Hospitality · Best WesternHotel EfficiencyHotel Revenue OptimizationTony Cota
Share

Key takeaways

01

Visual Matrix centralizes hotel operations into a single platform.

02

It offers revenue analysis directly integrated into its solution.

03

Technology integration enhances guest experiences and operational smoothness.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

In the fast-evolving

hospitality industry

, seamless technology integration has become more than a luxury—it's a necessity. Hotel managers face increasing pressure to keep up with new mandates, rising operational costs, and guest expectations that change faster than ever. Smart TVs, mobile check-ins, and streamlined communication platforms aren't just nice to have; they're critical touchpoints that shape the guest experience. But finding systems that not only work but work together is often the stumbling block. That's where property management solutions like

Visual Matrix

are proving their worth, offering integration that goes beyond surface-level convenience. When the technology anticipates your needs and supports smooth coordination across departments, it's no longer just software—it's a strategic partner. To hear how this plays out on the ground, we spoke with

Tony Cota

, General Manager of the

Best Western

in Tulare, California, who shares how

Visual Matrix

has become a true game-changer in his day-to-day operations.

Visual Matrix

Part of this channel

Visual Matrix

Hotel PMS with built-in revenue analysis, built since 2000.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

H
Hospitality

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Smyrna Baseball League in Tennessee is launching free live streaming across all seven of its fields through Hometown Live, with sponsors rather than subscription fees covering the six-figure project cost. Nevco Media Group is funding the initiative by matching the league with national and local advertisers, while the platform integrates scoring data, statistics, and video in a unified experience.

  • 01Nevco Media Group is funding a six-figure streaming project for Smyrna Baseball League by matching sponsors to cover technology costs instead of charging families subscription fees.
  • 02Each of seven fields receives a Nevco ONE scoring controller, Scorebird NeST device, and auto-switching cameras, with real-time scores and statistics integrated directly alongside video.
  • 03The partnership structure expands with the league's construction plans: new fields added by SBL trigger new technology installations, preventing the system from becoming outdated.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

H
Hospitality

General Manager at Best Western Tulare, California

Tony Cota is the General Manager at the Best Western in Tulare, California. He has extensive experience in overseeing hotel operations and optimizing property management strategies. His insights offer valuable perspectives on integrating advanced technology to enhance hotel management efficiencies.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512