The Impact of Collaboration with Visual Matrix

In today’s competitive hospitality landscape, technology isn’t just a back-end tool—it’s a vital partner in creating memorable guest experiences and efficient operations. For independent hotel owners, the relationship with their property management software can make or break the guest journey. That’s why platforms that prioritize collaboration and open dialogue are transforming the way hotels do business. When hoteliers are invited into the product development conversation, solutions become more tailored, responsive, and ultimately, more impactful. The shift from transactional support to genuine partnership reflects a larger trend in tech—one where listening is as important as innovation.

To explore how this kind of collaboration plays out on the ground, we turn to JC and Sheeba Stone, Owner/General Managers of Best Western Dinosaur Valley Inn & Suites, who share their perspective on the evolving relationship with Visual Matrix.

Recent Episodes

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…