Virtual Reality, LED Boards Make World Cup Fun For Fans Outside Stadiums

During the 2006 World Cup in Germany, FIFA introduced a new way for more soccer fans to be a part of the World Cup experience without shelling out the expensive match ticket costs. The FIFA Fan Fest is the soccer federation’s officially sponsored public match viewing area. Its free admission and interactive carnival of a soccer watch party has been a popular alternative for FIFA fans on a budget. The event is a must see for football fans and families alike. With 11 locations scattered around Russia this year, millions will be able to enjoy the gameday experience without the gameday price.

One of the fundamental parts of the Fan Fest is the large high definition television screens installed in every location. These giant LED screens broadcast every match, attracting fans from all nations playing in the same city to bring the party of the game outside to the streets. The digital displays, however, are just one part of this experience. Some of the highlights from the fan fest games this year are Virtual Reality goalkeeping simulators, mock-penalty shootouts, and bounce house soccer.

The 2014 World Cup in Brazil attracted more than five million people to FIFA’s festival grounds and this year seems well on track to match or exceed that count. As the next edition of the World Cup approaches in Qatar 2022, many expect the Fan Fest to once again play an important role attracting more fans and generating more revenue.

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More