Virtual Reality, LED Boards Make World Cup Fun For Fans Outside Stadiums

During the 2006 World Cup in Germany, FIFA introduced a new way for more soccer fans to be a part of the World Cup experience without shelling out the expensive match ticket costs. The FIFA Fan Fest is the soccer federation’s officially sponsored public match viewing area. Its free admission and interactive carnival of a soccer watch party has been a popular alternative for FIFA fans on a budget. The event is a must see for football fans and families alike. With 11 locations scattered around Russia this year, millions will be able to enjoy the gameday experience without the gameday price.

One of the fundamental parts of the Fan Fest is the large high definition television screens installed in every location. These giant LED screens broadcast every match, attracting fans from all nations playing in the same city to bring the party of the game outside to the streets. The digital displays, however, are just one part of this experience. Some of the highlights from the fan fest games this year are Virtual Reality goalkeeping simulators, mock-penalty shootouts, and bounce house soccer.

The 2014 World Cup in Brazil attracted more than five million people to FIFA’s festival grounds and this year seems well on track to match or exceed that count. As the next edition of the World Cup approaches in Qatar 2022, many expect the Fan Fest to once again play an important role attracting more fans and generating more revenue.

Follow us on social media for the latest updates in B2B!

Image

Latest

autonomous trucking
Autonomous Trucking Can Shrink Coast-to-Coast Delivery Times and Increase Fleet Productivity
February 18, 2026

The idea of a self-driving 80,000-pound truck barreling down the interstate once felt like science fiction. Now, it’s operating on real freight lanes in Texas. After years of hype and recalibration, autonomous trucking is entering its proving ground. Persistent driver shortages and rising freight demand have forced the industry to look beyond incremental improvements. The…

Read More
top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More
MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More
experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More