Would you rather?


In the ever-evolving landscape of travel and hospitality, personal preferences shape every aspect of the guest experience—from how we pack to how we check in. Visual Matrix taps into these nuances with a playful “Would You Rather?” lens, revealing not only habits but also emerging trends in traveler behavior. As automation and personalization redefine the industry, understanding these quirky yet telling choices becomes essential for brands aiming to meet guests where they are—whether that’s at the front desk or winging it with no packing list in sight.

Recent Episodes

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…