Would you rather?


In the ever-evolving landscape of travel and hospitality, personal preferences shape every aspect of the guest experience—from how we pack to how we check in. Visual Matrix taps into these nuances with a playful “Would You Rather?” lens, revealing not only habits but also emerging trends in traveler behavior. As automation and personalization redefine the industry, understanding these quirky yet telling choices becomes essential for brands aiming to meet guests where they are—whether that’s at the front desk or winging it with no packing list in sight.

Recent Episodes

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…

In the ever-evolving landscape of hospitality, staying competitive hinges on more than just great service—it requires smart, scalable technology. As guest expectations grow and labor markets tighten, hotels are turning to cloud-based solutions to simplify operations and deliver personalized experiences. The property management system (PMS) is no longer just a backend tool; it’s the nerve…

In the fast-evolving hospitality industry, seamless technology integration has become more than a luxury—it’s a necessity. Hotel managers face increasing pressure to keep up with new mandates, rising operational costs, and guest expectations that change faster than ever. Smart TVs, mobile check-ins, and streamlined communication platforms aren’t just nice to have; they’re critical touchpoints…