Breaking through ‘Pilot Purgatory’ in Innovating New Solutions

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

The days of post-trade show drinks and conversation are far from over. In fact, they live right here on There’s More to IT.

On There’s More to IT, hosts Jason Claybrook, Simon Lok and Reid Estreicher explore the foundational questions about the technology that’s driving us all forward.

 

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

On this episode, the trio dove into the relationship between personal challenges and growth and the solutions that often present themselves to challenges companies of all sizes face.

For example, Estriecher brought up the concept of “pilot purgatory,” which refers to efforts to solve a problem for the market that result in a fantastic concept, but ultimately never exit that initial planning stage.

For example, consider IoT devices. There’s no opposition to the idea that it’s poised to change connectivity forever, but what’s the best way to go about developing solutions that are scalable, repeatable and feasible?

“You can always convince a few people to take a look,” Lok said. “There will always be a few people who can see the benefit over the things that are going wrong. … That’s how you end up in what [Estriecher] is describing.

“But if I want to go and actually turn this into a commercially viable product, those people are not enough.”

Listen to Previous Episodes of There’s More to IT!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

finance
Dr. Silver Kung’s Path From $10 Million in Debt to a Multibillion-Dollar Finance Career
May 21, 2026

Global finance is being tested by forces that no balance sheet can fully predict: unstable supply chains, geopolitical shocks, tighter credit conditions and the accelerating rise of AI. In trade finance especially, success depends on more than capital; it requires judgment, discipline and the ability to see risk before it becomes disruption. As automation…

Read More
specialty pharmacy
At the Center of Care: How Specialty Pharmacy Aligns Patients, Providers, and Payers
May 21, 2026

As healthcare costs continue to rise, more patients are finding themselves navigating not just illness, but the growing complexity of paying for treatment. Specialty pharmacy sits right at the center of that challenge—often out of sight, but increasingly essential to how modern care actually works. These high-cost, high-touch therapies now make up more than…

Read More
Language development
Just Thinking… About How Multilingualism and Language Development Belong at the Center of Student Learning
May 20, 2026

For millions of students in America, learning English is only one part of a much larger academic story. A 2024 GAO report found that English learners in U.S. public schools grew from 4.5 million to 5 million students between fall 2010 and fall 2020, and that they speak more than 400 languages. That diversity…

Read More
AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More