Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

Breaking through ‘Pilot Purgatory’ in Innovating New Solutions

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward. Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first? The days of post-trade show drinks and conversation are far from over….

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Jason Claybrook · Information TechnologyInfrastructureItIt Infrastructure
Share

Key takeaways

01

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

02

Why do we build the stuff we build?

03

Where are we falling short or putting revenue first?

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

The days of post-trade show drinks and conversation are far from over. In fact, they live right here on There’s More to IT.

On There’s More to IT, hosts Jason Claybrook, Simon Lok and Reid Estreicher explore the foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

On this episode, the trio dove into the relationship between personal challenges and growth and the solutions that often present themselves to challenges companies of all sizes face.

For example, Estriecher brought up the concept of “pilot purgatory,” which refers to efforts to solve a problem for the market that result in a fantastic concept, but ultimately never exit that initial planning stage.

For example, consider IoT devices. There’s no opposition to the idea that it’s poised to change connectivity forever, but what’s the best way to go about developing solutions that are scalable, repeatable and feasible?

“You can always convince a few people to take a look,” Lok said. “There will always be a few people who can see the benefit over the things that are going wrong. … That’s how you end up in what [Estriecher] is describing.

“But if I want to go and actually turn this into a commercially viable product, those people are not enough.”

Listen to Previous Episodes of There’s More to IT!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

About the author

JC
Jason Claybrook

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Industrial IoT expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

Technology in manufacturing: the operational trends shaping factory floors in mid-2026

Technology in manufacturing: the operational trends shaping factory floors in mid-2026

The manufacturing sector is experiencing significant technological shifts, with a focus on physical AI and addressing an 80% automation gap. As these trends evolve, operations leaders are prompted to take decisive actions to adapt to these technological advancements and improve factory efficiency.

  • 01Manufacturing technology is shifting focus towards physical AI.
  • 02There is an 80% automation gap that needs urgent attention by ops leaders.

Jul 21, 2026

73% of mid-market manufacturers are still testing AI, with zero at full deployment

73% of mid-market manufacturers are still testing AI, with zero at full deployment

A new survey by Kaufman Rossin highlights that 73% of mid-market manufacturers remain in the AI testing phase, with none having fully deployed AI systems. The main obstacles cited are siloed data and outdated ERP systems that hinder full AI adoption.

  • 0173% of mid-market manufacturers are still in the AI testing phase.
  • 02Legacy ERP systems and siloed data are major barriers to AI adoption.
  • 03No mid-market manufacturers have fully deployed AI as of the survey.

Jul 21, 2026

Global M&A hits $2.8 trillion in H1 2026, with mega-deals and AI infrastructure pulling industrial manufacturing to a 28% surge

Global M&A hits $2.8 trillion in H1 2026, with mega-deals and AI infrastructure pulling industrial manufacturing to a 28% surge

Global M&A activity reached a record $2.8 trillion in H1 2026, up 48% compared to the previous year. The increase was driven by trends like AI infrastructure and grid modernization. These factors contributed to a 28% surge in the industrial manufacturing sector.

  • 01Global M&A activity in H1 2026 reached $2.8 trillion, marking a 48% increase from the previous year.
  • 02AI infrastructure and grid modernization are significant drivers of the increased M&A activity.
  • 03Industrial manufacturing experienced a 28% surge, influenced by mega-deals and industry advancements.

Jul 20, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Expert

JC
Jason Claybrook

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512