Breaking through ‘Pilot Purgatory’ in Innovating New Solutions

On There’s More to IT, host Jason Claybrook and guests will explore some foundational questions about the technology that’s driving us all forward.

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

The days of post-trade show drinks and conversation are far from over. In fact, they live right here on There’s More to IT.

On There’s More to IT, hosts Jason Claybrook, Simon Lok and Reid Estreicher explore the foundational questions about the technology that’s driving us all forward.

 

Why do we build the stuff we build? What’s behind the scenes? Where are we falling short or putting revenue first?

On this episode, the trio dove into the relationship between personal challenges and growth and the solutions that often present themselves to challenges companies of all sizes face.

For example, Estriecher brought up the concept of “pilot purgatory,” which refers to efforts to solve a problem for the market that result in a fantastic concept, but ultimately never exit that initial planning stage.

For example, consider IoT devices. There’s no opposition to the idea that it’s poised to change connectivity forever, but what’s the best way to go about developing solutions that are scalable, repeatable and feasible?

“You can always convince a few people to take a look,” Lok said. “There will always be a few people who can see the benefit over the things that are going wrong. … That’s how you end up in what [Estriecher] is describing.

“But if I want to go and actually turn this into a commercially viable product, those people are not enough.”

Listen to Previous Episodes of There’s More to IT!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally…

Read More
trust
The Strongest Leaders Build Belief, Model Discipline and Earn Trust
May 14, 2026

Workplace leadership is under pressure: employees are continuing to disengage, and many managers are still trying to fix a trust problem with performance tactics. Gallup reported that U.S. employee engagement fell to 31% in 2024, its lowest level in a decade, and its research has found that managers account for at least 70% of…

Read More
medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More