Skip to content
‹ Back to IndustriesIndustrial IoT

Charging Forward: The Electric Revolution in Logistics and Warehousing

The logistics and warehousing industry is undergoing a significant transformation with the adoption of electric technology. Transitioning from traditional lead-acid batteries and combustion engines to advanced lithium battery-powered equipment is a key focus. This shift promises greater sustainability, efficiency, and industry innovation.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Industrial Iot · #logistics #warehousetechnology #bigjoe #electriclift #smarttechnology #gettingsmart
Share
Charging Forward: The Electric Revolution in Logistics and Warehousing

Key takeaways

01

Electric technology adoption in logistics is promising greater sustainability and efficiency.

02

Lithium battery-powered equipment is replacing traditional lead-acid batteries and internal combustion engines.

03

Versatile counterbalance units are improving the cost-effectiveness and adaptability of material handling solutions.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

A pivotal shift towards sustainability and efficiency is underway, championed by thought leaders and innovators across the industry. Central to this transformation is the adoption of electric technology, particularly lithium battery-powered equipment, signaling a departure from traditional lead-acid batteries and internal combustion engines. As Cullen Wurzer, Director of Dealer Development at Big Joe Forklifts shares, this transition isn’t merely technological; it’s a comprehensive reevaluation of material handling practices, prioritizing environmental responsibility alongside operational efficiency.

Purpose-built electric vehicles, designed from the ground up around advanced lithium batteries, are at the heart of this change. These innovations not only offer the environmental and efficiency benefits inherent to electric power but also maintain the ease-of-use and familiarity crucial for operator adoption. Additionally, the development of versatile counterbalance units represents a significant stride towards cost-effective and adaptable material handling solutions, addressing a critical industry need and underscoring the potential for electric technology to revolutionize both operational and financial aspects of logistics.

Big Joe Forklifts advocates for this shift, recognizing the industry-wide move towards innovative, sustainable practices as a key marker of progress. The embrace of electric technology reflects a broader commitment to redefining the logistics and warehousing industry, paving the way for a more efficient, environmentally friendly future. As the industry continues to evolve, the adoption of these sustainable technologies and practices not only sets a new standard but also exemplifies the sector’s resilience and willingness to innovate for a better tomorrow.

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

II
Industrial Iot
B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Mapbox says Traffic 2.0 gives accurate ETAs on 98% of trips. For logistics and field teams, the value is fresh road and place data AI agents can act on.

  • 01Traffic 2.0 claims accurate ETAs on 98% of trips, a vendor figure fleet teams can benchmark against ETA accuracy on their own lanes.
  • 02An AI agent that reroutes a driver is only as useful as the traffic data underneath it; Mapbox's agentic mapping engine processes anonymized movement data from over 45,000 applications.
  • 03The Places API, now in public preview, combines business listings with entrances, building footprints, operating hours and visitation patterns; leaving preview is one signal to watch.

Sep 28, 2026

Telit Cinterion shows LTE-linked RTK GNSS demo; 1–2 cm in testing

Telit Cinterion shows LTE-linked RTK GNSS demo; 1–2 cm in testing

At The Things Conference in Amsterdam, Telit Cinterion demonstrated a CMB100 LTE Cat 1 bis kit feeding Swift Navigation correction data into its SE868K5-RTK receiver. The receiver averaged 1-2 centimeters in testing. In a finished product, performance still depends on signal level and antenna quality.

  • 01The CMB100 cellular setup fed Skylark Nx RTK corrections to the SE868K5-RTK receiver, which averaged 1-2 cm in testing.
  • 02Demo figures come from controlled testing; the receiver's own launch materials say final performance depends on signal level and antenna quality, so product enclosures and antenna placement need their own validation.

Sep 27, 2026

Toyota estimates 1T yen/year for automation from 2028

Toyota estimates 1T yen/year for automation from 2028

Toyota told investors factory automation could cost about 1 trillion yen ($6.4 billion) a year from 2028 across Toyota, group companies and major suppliers, CNBC reported. Toyota also said it could take roughly 400,000 robots. The company has not committed to the spending or said how long it would run, CNBC reported.

  • 011 trillion yen ($6.4 billion) per year estimated spending on factory automation starting 2028
  • 02About 400,000 robots needed across Toyota, group companies and major suppliers including replacements and new installations
  • 03Automation scope covers industrial robots, automated material handling, and future human-robot collaboration on factory floors

Sep 23, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

II
Industrial Iot
CW
Cullen Wurzer

Director of Dealer Development

Big Joe Forklifts

Director of Dealer Development at Big Joe Forklifts, Cullen Wurzer advocates for the adoption of electric technology in material handling. He emphasizes the importance of lithium battery-powered equipment over traditional methods. His insights focus on operational efficiency and environmental responsibility.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512