MarketScale IoT 01/30/19: Making Necessary Evils Obsolete

 

There are aspects of life that we have largely accepted as a necessary evils. Technology is stepping in to find solutions to these issues that have previously existed as blindspots in our society. On today’s episode of the MarketScale IoT Podcast, we look at how IoT is changing the game when it comes to pest control and safety on the roadways.

Building a Better Mousetrap with IoT

With so many labor-intensive tasks in pest control, environmental sciences, and agriculture, the application of technology could have a huge impact on each of these industries. In this episode, we explore the startups leading the charge for technology-enabled pest control and agriculture, including Semios, IoT Box Systems, and Victor Pest Control’s VLink.

“IOT is being adapted and leveraged to improve upon a main component of what the pest control industry has become — preventative. ” says John Cole of Service Pro.

IoT and Automation on the Road

Humans are error prone and cause the vast majority of car accidents. Will automation help bring these numbers down and increase driver safety? What about IoT devices? To help us better understand where we’re at and where we’re going, we’re joined by Professor of Transportation Engineering Dr. Kara Kockelman.

Dr. Kockelman talks to MarketScale’s Elmer Guardado about how much connectivity is actually on the road in 2019, what kind of data we can gather form it, and how IoT and automation are changing the way we drive. She also explains some of the findings from her published works “Valuing the Safety Benefits of Connected and Automated Vehicle Technologies.”

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More