Skip to content
‹ Back to IndustriesIndustrial IoT

MarketScale IoT 01/30/19: Making Necessary Evils Obsolete

The MarketScale IoT Podcast explores how IoT addresses long-standing societal challenges by offering innovative solutions. The podcast delves into technology-enabled transformations in pest control and transportation, highlighting the role of connectivity and automation in enhancing road safety and pest management.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Industrial Iot · · Elmer Guardado PodcastKara Kockelman PodcastShelby Skrhak Podcast
Share
MarketScale IoT 01/30/19: Making Necessary Evils Obsolete

Key takeaways

01

IoT technology is instrumental in automating pest control and improving road safety.

02

Connectivity and automation are pivotal in reducing human error in transportation.

03

IoT startups such as Semios and Victor Pest Control’s VLink lead technological change in agriculture.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

There are aspects of life that we have largely accepted as a necessary evils. Technology is stepping in to find solutions to these issues that have previously existed as blindspots in our society. On today’s episode of the MarketScale IoT Podcast, we look at how IoT is changing the game when it comes to pest control and safety on the roadways.

Building a Better Mousetrap with IoT

With so many labor-intensive tasks in pest control, environmental sciences, and agriculture, the application of technology could have a huge impact on each of these industries. In this episode, we explore the startups leading the charge for technology-enabled pest control and agriculture, including Semios, IoT Box Systems, and Victor Pest Control’s VLink.

“IOT is being adapted and leveraged to improve upon a main component of what the pest control industry has become — preventative. ” says John Cole of Service Pro.

IoT and Automation on the Road

Humans are error prone and cause the vast majority of car accidents. Will automation help bring these numbers down and increase driver safety? What about IoT devices? To help us better understand where we’re at and where we’re going, we’re joined by Professor of Transportation Engineering Dr. Kara Kockelman.

Dr. Kockelman talks to MarketScale’s Elmer Guardado about how much connectivity is actually on the road in 2019, what kind of data we can gather form it, and how IoT and automation are changing the way we drive. She also explains some of the findings from her published works “Valuing the Safety Benefits of Connected and Automated Vehicle Technologies.”

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

II
Industrial Iot
B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

Matt Kelly says brownfield packing can pay back under two years

Matt Kelly says brownfield packing can pay back under two years

Matt Kelly and Joe Bradley argue brownfield warehouses often speed up picking while leaving packing manual. SupplyChainBrain reported in June 2026 that Kelly said service-model packaging projects can pay back in as little as one month and capital projects in under two years. Sparck's published 3-second boxing benchmark shows why operators still need a workflow-by-workflow comparison.

  • 01SupplyChainBrain reported in June 2026 that Kelly said some service-model packaging projects can pay back in as little as one month and capital projects in under two years.
  • 02Bradley says BoxLast can work from a license plate ID, a unique order identifier, so the machine can print and apply a shipping label without preloading weights and dimensions.
  • 03Sparck's published benchmarks, up to 20 manual stations replaced and a box every 3 seconds, show operators should compare throughput, staffing and machine scope before choosing a brownfield packaging path.

Oct 2, 2026

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

Precedence Research values industrial IoT at USD 602.87B in 2026 and projects 16.8% CAGR to 2035, adding pressure to handle growing sensor data volumes.

  • 01Precedence Research values the industrial IoT market at USD 602.87 billion in 2026, growing 16.8% a year to 2035, so plant data streams keep getting larger.
  • 02In Schmidt’s example, historians can store a timestamped point when a value changes (skipping repeats), while logging every repeated reading in a relational table can increase storage and slow time-window reports.
  • 03Historians such as AVEVA PI handle capture; CrateDB argues cross-plant analytics often sits beside the historian, and Tiger Data notes teams want SQL/dashboards while generic relational tables can degrade as they grow.

Sep 30, 2026

CED: Specify holding brakes where gravity can move a servo axis

CED: Specify holding brakes where gravity can move a servo axis

CED’s Nicholas Rodacz demonstrates spring-set servo holding brakes. Selection requires the correct torque rating and manufacturer instructions; the bench demonstration does not replace a machine risk assessment or establish personnel safety.

  • 01A spring-set holding brake is intended to hold a stationary shaft within its rated torque; it is not automatically a safety brake.
  • 02Gravity and other stored energy should prompt checks of load holding, torque and any required safety measures.
  • 03Use the exact motor specification and manufacturer inspection procedure. Hand-turning a shaft is not a sufficient brake-identification or safety acceptance test.

Sep 30, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

II
Industrial Iot
DK
Dr. Kara Kockelman

Professor of Transportation Engineering

Dr. Kara Kockelman is a Professor of Transportation Engineering. She analyses connectivity on the road and the effects of IoT and automation on driving safety.

JC
John Cole

Service Pro

John Cole discusses the adaptation and leverage of IoT within the pest control industry for preventative measures.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512