Skip to content
MarketScale
‹ Back to IndustriesIndustrial IoT

MarketScale IoT 01/30/19: Making Necessary Evils Obsolete

The MarketScale IoT Podcast explores how IoT addresses long-standing societal challenges by offering innovative solutions. The podcast delves into technology-enabled transformations in pest control and transportation, highlighting the role of connectivity and automation in enhancing road safety and pest management.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Industrial Iot · Elmer Guardado PodcastKara Kockelman PodcastShelby Skrhak Podcast
Share
MarketScale IoT 01/30/19: Making Necessary Evils Obsolete

Key takeaways

01

IoT technology is instrumental in automating pest control and improving road safety.

02

Connectivity and automation are pivotal in reducing human error in transportation.

03

IoT startups such as Semios and Victor Pest Control’s VLink lead technological change in agriculture.

There are aspects of life that we have largely accepted as a necessary evils. Technology is stepping in to find solutions to these issues that have previously existed as blindspots in our society. On today’s episode of the MarketScale IoT Podcast, we look at how IoT is changing the game when it comes to pest control and safety on the roadways.

Building a Better Mousetrap with IoT

With so many labor-intensive tasks in pest control, environmental sciences, and agriculture, the application of technology could have a huge impact on each of these industries. In this episode, we explore the startups leading the charge for technology-enabled pest control and agriculture, including Semios, IoT Box Systems, and Victor Pest Control’s VLink.

“IOT is being adapted and leveraged to improve upon a main component of what the pest control industry has become — preventative. ” says John Cole of Service Pro.

IoT and Automation on the Road

Humans are error prone and cause the vast majority of car accidents. Will automation help bring these numbers down and increase driver safety? What about IoT devices? To help us better understand where we’re at and where we’re going, we’re joined by Professor of Transportation Engineering Dr. Kara Kockelman.

Dr. Kockelman talks to MarketScale’s Elmer Guardado about how much connectivity is actually on the road in 2019, what kind of data we can gather form it, and how IoT and automation are changing the way we drive. She also explains some of the findings from her published works “Valuing the Safety Benefits of Connected and Automated Vehicle Technologies.”

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

About the author

II
Industrial Iot

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Industrial IoT expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Industrial IoT expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Industrial IoT Insights

AI kaizens, agentic systems, and pricing pressure: what manufacturers are actually doing with IIoT in 2026

AI kaizens, agentic systems, and pricing pressure: what manufacturers are actually doing with IIoT in 2026

The industrial sector is transitioning its use of AI from pilot programs to operational applications, particularly on the plant floor. Companies are exploring AI-driven kaizens, agentic systems, and are debating outcome-based pricing models as part of their industrial IoT strategies. This shift indicates a move towards integrating AI technology more deeply into manufacturing processes by 2026.

  • 01Industrial AI is shifting from pilot projects to operational use in manufacturing facilities.
  • 02Outcome-based pricing models are being debated within the industrial AI sector.
  • 03AI-driven kaizens and agentic systems are being utilized in industrial IoT strategies.

Jul 24, 2026

Industrial manufacturing M&A hits $173 billion as convergence deals crowd out single-theme bets

Industrial manufacturing M&A hits $173 billion as convergence deals crowd out single-theme bets

The industrial manufacturing M&A sector has reached $173 billion, with a 28% increase year-over-year. Mega-deals and strategic buyers are the primary drivers of this surge, as reported by PwC in their 2026 midyear outlook. The focus on convergence deals is overshadowing single-theme investments in the industry.

  • 01Industrial manufacturing M&A has surged to $173 billion.
  • 02There is a 28% year-over-year increase in industrial M&A activity.
  • 03Convergence deals are becoming more prevalent, overshadowing single-theme investments.

Jul 23, 2026

Most mid-sized manufacturers are stuck in AI pilot purgatory, Kaufman Rossin research finds

Most mid-sized manufacturers are stuck in AI pilot purgatory, Kaufman Rossin research finds

A significant majority of mid-sized manufacturing companies are still in the testing phase of AI deployment, with 73% unable to achieve full operational status. Kaufman Rossin's research indicates that these companies are facing challenges in moving beyond pilot programs. The lack of full AI integration is a common issue across the sector.

  • 0173% of manufacturing companies are still in the AI testing phase.
  • 02No mid-sized manufacturer has fully deployed AI operationally.
  • 03Many manufacturers are unable to progress beyond pilot AI programs.

Jul 23, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

II
Industrial Iot
DK
Dr. Kara Kockelman

Professor of Transportation Engineering

Dr. Kara Kockelman is a Professor of Transportation Engineering. She analyses connectivity on the road and the effects of IoT and automation on driving safety.

JC
John Cole

Service Pro

John Cole discusses the adaptation and leverage of IoT within the pest control industry for preventative measures.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512