MarketScale IoT 01/30/19: Making Necessary Evils Obsolete

 

There are aspects of life that we have largely accepted as a necessary evils. Technology is stepping in to find solutions to these issues that have previously existed as blindspots in our society. On today’s episode of the MarketScale IoT Podcast, we look at how IoT is changing the game when it comes to pest control and safety on the roadways.

Building a Better Mousetrap with IoT

With so many labor-intensive tasks in pest control, environmental sciences, and agriculture, the application of technology could have a huge impact on each of these industries. In this episode, we explore the startups leading the charge for technology-enabled pest control and agriculture, including Semios, IoT Box Systems, and Victor Pest Control’s VLink.

“IOT is being adapted and leveraged to improve upon a main component of what the pest control industry has become — preventative. ” says John Cole of Service Pro.

IoT and Automation on the Road

Humans are error prone and cause the vast majority of car accidents. Will automation help bring these numbers down and increase driver safety? What about IoT devices? To help us better understand where we’re at and where we’re going, we’re joined by Professor of Transportation Engineering Dr. Kara Kockelman.

Dr. Kockelman talks to MarketScale’s Elmer Guardado about how much connectivity is actually on the road in 2019, what kind of data we can gather form it, and how IoT and automation are changing the way we drive. She also explains some of the findings from her published works “Valuing the Safety Benefits of Connected and Automated Vehicle Technologies.”

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

physician advisor
Navigating Payer Denials: A Physician Advisor’s Perspective #2
December 2, 2025

A physician advisor recently described a case that should unsettle anyone who cares about fair, clinically grounded coverage decisions: a Medicaid patient arrived comatose from an overdose, was emergently intubated, developed aspiration pneumonia, and stayed through three midnights before leaving against medical advice. By any bedside standard, this is acute, unstable care—exactly what…

Read More
Inside ERISA Denials: Why Employers May Be the Real Decision-Makers Behind Your Insurance Card
December 2, 2025

Insurance denials aren’t new, but they’re hitting a breaking point right now. As prior authorizations surge and patients face longer delays for everything from imaging to specialty drugs, more providers are realizing that the “payer” on the card often isn’t the one truly holding the reins. A growing share of Americans are covered…

Read More
Laying Out the Landscape in Today’s Patient Monitoring
Laying Out the Landscape in Today’s Patient Monitoring
December 2, 2025

More and more hospital environments rely on continuous, high-quality data to support faster clinical decisions, but much of today’s patient monitoring still varies widely by unit, device, and workflow. This episode kicks off a five-part Health and Life Sciences at the Edge series exploring The Future of Patient Monitoring. Intel’s Kaeli Tully, Solutions Engineer…

Read More
Culture
People-Centric HR in Practice: How Jen Schomer Turns Organizational Chaos into a Culture of Trust and Performance
December 2, 2025

In today’s whiplash workplace—where startups scale fast, funding dries up faster, and employee expectations keep evolving—HR isn’t a back-office function anymore. The rise of fractional leadership, remote teams, and constant regulatory change has forced companies to rethink how they support people while still hitting business goals. Leaders are realizing that “culture issues” often trace…

Read More