MarketScale IoT 01/30/19: Making Necessary Evils Obsolete


There are aspects of life that we have largely accepted as a necessary evils. Technology is stepping in to find solutions to these issues that have previously existed as blindspots in our society. On today’s episode of the MarketScale IoT Podcast, we look at how IoT is changing the game when it comes to pest control and safety on the roadways.

Building a Better Mousetrap with IoT

With so many labor-intensive tasks in pest control, environmental sciences, and agriculture, the application of technology could have a huge impact on each of these industries. In this episode, we explore the startups leading the charge for technology-enabled pest control and agriculture, including Semios, IoT Box Systems, and Victor Pest Control’s VLink.

“IOT is being adapted and leveraged to improve upon a main component of what the pest control industry has become — preventative. ” says John Cole of Service Pro.

IoT and Automation on the Road

Humans are error prone and cause the vast majority of car accidents. Will automation help bring these numbers down and increase driver safety? What about IoT devices? To help us better understand where we’re at and where we’re going, we’re joined by Professor of Transportation Engineering Dr. Kara Kockelman.

Dr. Kockelman talks to MarketScale’s Elmer Guardado about how much connectivity is actually on the road in 2019, what kind of data we can gather form it, and how IoT and automation are changing the way we drive. She also explains some of the findings from her published works “Valuing the Safety Benefits of Connected and Automated Vehicle Technologies.”

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