Taking EMV Migration Outdoors with Matt Nelson of AvaLAN Wireless
Matt Nelson discusses the need for EMV migration in outdoor settings, particularly at gas stations, to secure customer financial data. Despite the widespread adoption of EMV indoors, such as in retail and restaurants, gas stations lag behind, posing a risk of credit card fraud. Nelson anticipates a strain on implementation resources as deadlines approach and cautions against postponing upgrades.
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Key takeaways
Gas stations lag in adopting EMV migration compared to other retail sectors.
A shortage of service technicians poses a challenge in implementing EMV technology at scale.
Procrastination in adopting EMV at gas stations may lead to increased instances of credit card fraud.
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Keeping the financial data of customers secure is a huge concern for businesses, yet the number of Americans who experience some form of credit card fraud is still shockingly high. Migration to EMV has raised the standard for protecting the interests of consumers for many businesses, but this migration hasn’t taken place at the same rate for one primary sector of business: gas stations.
Matt Nelson, CEO & President of AvaLAN Wireless, joined the MarketScale IoT podcast to talk about the pressing need to fueling stations to adopt EMV migration. “You’ve seen it in the indoor world if you’ve shopped or gone to a restaurant,” Nelson says. “But in the outdoor world, that migration hasn’t really happened yet.”
He says this reluctance to adopt new technology could create a massive backlog when the migration deadline hits. “One of the issues the industry is facing is there’s just not that many service guys that can implement the system,” Nelson says. He is worried that many store owners are waiting until the pain of footing the bill for credit card fraud becomes too great before acting, creating a massive rush that will be too much for the industry to handle.
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