Taking EMV Migration Outdoors with Matt Nelson of AvaLAN Wireless

 

Keeping the financial data of customers secure is a huge concern for businesses, yet the number of Americans who experience some form of credit card fraud is still shockingly high. Migration to EMV has raised the standard for protecting the interests of consumers for many businesses, but this migration hasn’t taken place at the same rate for one primary sector of business: gas stations.

Matt Nelson, CEO & President of AvaLAN Wireless, joined the MarketScale IoT podcast to talk about the pressing need to fueling stations to adopt EMV migration. “You’ve seen it in the indoor world if you’ve shopped or gone to a restaurant,” Nelson says. “But in the outdoor world, that migration hasn’t really happened yet.”

He says this reluctance to adopt new technology could create a massive backlog when the migration deadline hits. “One of the issues the industry is facing is there’s just not that many service guys that can implement the system,” Nelson says. He is worried that many store owners are waiting until the pain of footing the bill for credit card fraud becomes too great before acting, creating a massive rush that will be too much for the industry to handle.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More