Taking EMV Migration Outdoors with Matt Nelson of AvaLAN Wireless

 

Keeping the financial data of customers secure is a huge concern for businesses, yet the number of Americans who experience some form of credit card fraud is still shockingly high. Migration to EMV has raised the standard for protecting the interests of consumers for many businesses, but this migration hasn’t taken place at the same rate for one primary sector of business: gas stations.

Matt Nelson, CEO & President of AvaLAN Wireless, joined the MarketScale IoT podcast to talk about the pressing need to fueling stations to adopt EMV migration. “You’ve seen it in the indoor world if you’ve shopped or gone to a restaurant,” Nelson says. “But in the outdoor world, that migration hasn’t really happened yet.”

He says this reluctance to adopt new technology could create a massive backlog when the migration deadline hits. “One of the issues the industry is facing is there’s just not that many service guys that can implement the system,” Nelson says. He is worried that many store owners are waiting until the pain of footing the bill for credit card fraud becomes too great before acting, creating a massive rush that will be too much for the industry to handle.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @IOTMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More