The Future of Construction: Unpacking Modular Building

In a recent Getting Smart episode, Jim Dunn, President and Founder of Stack Modular, lent his insights into the evolving landscape of the modular construction industry. Here, we’ll dive deeper into the key takeaways from the conversation, offering a comprehensive look into the world of modular building and how it’s poised to disrupt the traditional construction industry.

Key Takeaways:

  • Origins in Outsourcing: Stack Modular’s journey began in China, where the company started building modular units out of containers. Dunn likens this strategy to Apple’s outsourcing of iPhone production, demonstrating the effectiveness of utilizing external resources to optimize operations.
  • Adapt and Evolve: As the company grew, so did their methods. Gradually, they transitioned to creating larger, bespoke steel frame buildings. This change in approach was primarily in response to the escalating housing needs on the West Coast.
  • Navigating Hurdles: Despite its potential, the modular construction industry isn’t without its challenges. Dunn outlined several obstacles, such as an evolving understanding of modular buildings, historical failures, and political red tape. However, the burgeoning housing crisis remains a potent driving force behind the push for modular construction.
  • The Value of Sustainability: Modular projects might require extensive timeframes, but they present a sustainable alternative to traditional construction methods. With lower decarbonization rates compared to conventional structures, they represent a significant stride towards a more eco-friendly construction industry.
  • Education and Communication are Key: Dunn underlined the critical importance of enhanced education and communication with government entities to expedite the construction process and mainstream modular building.
  • A Solution to the Housing Crisis: Despite the challenges the industry faces, Dunn remains optimistic about modular construction’s potential. He sees it as an effective solution to the ongoing housing crisis and a viable means to reduce environmental impact.

As we navigate an era defined by housing shortages and a growing emphasis on sustainability, the potential of modular construction is increasingly evident. Although the industry faces considerable challenges, with enhanced understanding and streamlined processes, modular building could very well shape the future of the construction industry.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
client
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More
Culture of Safety
Beyond Drills: Building a Culture of Safety in Schools
January 27, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with Jeff Bryant, Principal of Jefferson Middle School, and David Sally, Associate Principal of West Aurora High School, to explore how effective school safety goes far beyond drills and locked doors. Drawing on…

Read More