Wavelengths: How to Craft a Quality Company Culture

Crafting a quality company culture is simple, right? If it were, every organization would boast.

Creating quality and sustainable company culture in today’s workplace environment may be one of the most challenging endeavors for organizations. Wavelengths tapped an expert to break down this topic and shed some light on what organizations can and must do to revitalize their cultural impact. Kirsti Tcherkoyan, CEO of 20/20 Insights, joined host Daniel Litwin to talk about company culture.

20/20 Insights is a strategy and performance management platform offering an all-in-one solution for purpose-driven companies—their mission: to make every company a great place to work.

Tcherkoyan said her company, 20/20 Insights, was born out of the need to bridge the gap between the work leadership teams believe is essential in an organization’s strategic plan and what their employees are doing every day.

With all that’s going on in today’s work environment, what did Tcherkoyan think was the biggest challenge?

“The biggest thing that we’re seeing that isn’t new but is especially challenging is the fact that we have five generations of workers in the workplace today,” Tcherkoyan said.

This mixture of generations came to a head during the pandemic. “The companies that were already focused on purpose and mission were a little bit farther ahead,” Tcherkoyan said. “But then we had the pandemic laid on top of it that just caused disruption from one end to another.”

Tcherkoyan said many companies that struggled with defining their purpose recognize the importance of doing so because of the pandemic. “That causes them to dig deep, and in some cases that means some executives have to leave because their own personal values don’t line up with the corporate values,” Tcherkoyan said. “It’s brought deep, deep questioning and change to the workplace that we’ve never seen before.”