Completely Connected Systems with Zach Supalla

An all-in-one connectivity platform is essential to make the most of IoT devices. Zach Supalla, Founder & CEO at Particle, joined Industrial IoT’s Mat Ackley to talk about Particle’s Platform as a Service model, which makes it easy to build connectivity between IoT software and hardware. 

The oil & gas industry is one market segment ripe for IoT connectivity. From upstream extraction to downstream distribution, IoT connectivity solutions can play a role in many areas of concentration. “The best way to evaluate the opportunity with IoT is to pick any individual problem people try and solve along the way and think of how you could solve that problem more effectively with connected systems,” Supalla said. 

As to which types of solutions to IoT connected systems solve best, Suppalla said IoT is great at creating efficiencies. From industrial manufacturing to oil & gas extraction and devices for the home, if the solution creates a faster, cheaper, and more efficient process, it’s a win. “IoT is increasingly becoming a technology that one uses to solve some of these problems,” Supalla said.  

The widespread availability of wireless networks and sensors provide a perfect opportunity to create connected systems solutions. As costs of connectivity and computing come down, Suppalla sees a day when everything is connected. Still, Suppalla follows this rule of thumb: “I think things should be connected when there’s a reason to, and not everything needs to be connected. Does a toaster need to be connected? And not everything needs to be connected to everything else.”  

Connected systems should be more than window dressing. Establishing these connections does take money, resources, and time, so a strategic approach to IoT will win the day. “It’s a question of which assets are the ones that create a lot of value, store a lot of value, and consume a lot of value.” 

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More