Pillars of a High Functioning Manufacturing Warehouse Solution with Brian Reinhart

People want goods faster, cheaper, and easier. What else is new? But wanting it and making it happen are two different things. Manufacturing is always up for the task; thankfully, with today’s automated technology solutions, new ways of achieving those goals are at hand. Brian Reinhart, VP of Sales, Marketing, and Solutions with Hai Robotics, offered some fundamental pillars that any high-functioning manufacturing warehouse should integrate to execute these solutions. 

These pillars aren’t secrets; there are three: speed, density, and flexibility. But within those buckets, one can go in many different directions to achieve them. Speed is a constant pillar. How quickly can products get from point A to B to C in a warehouse? “If we take your typical warehouse environment, you’re getting bulk inventory in, and then you’re storing it,” Reinhart said. “And then you’re getting it out the door to fulfill an order. From those simple operations, we need to figure out how to get from A to B, to C quicker.” 

Humans can perform only so many of the required tasks during an hour. But, as Reinhart pointed out, those limitations are removed with automation. Speeds can increase up to 10x faster with automated solutions than without. Now the labor force can be repurposed for other functions. “When you’re getting into advanced automation and advanced robotics, you’re able to get picks per hour in the three, four, five, six-hundred per hour metric,” Reinhart said.  

On the density front, Reinhart said a lot has changed. More automation can lead to more real estate required in the warehouse. So, the challenge is how to get more compact to save space. Utilization of vertical space is one answer. And drive aisles can be reduced or eliminated using robotics, allowing the areas to become more compact. 

Reinhart said flexibility is a bit more conceptual and comes in several different shapes and forms. The ability to change the dynamics of the warehouse environment based on changing demand and needs requires technology solutions with built-in contingencies that adapt on-the-fly to get orders out quickly with a minimal footprint no matter the situation.

Follow us on social media for the latest updates in B2B!

Image

Latest

radio
Where Experience Meets the Extreme: John F5VHQ at Radio’s Most Isolated Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction. Bouvet…

Read More
DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More