The Deployment of IoT Over Cellular Networks

There is a gap between the promise of IoT and what is getting delivered. Some of the shortfalls could stem from the supply chain. Solution? Ivo Rook, COO, President at 1NCE, said the answer could lie in the effective utilization of cellular networks. 

The challenge with traditional cellular networks and IoT is compliance. “Cellular networks are built for phones,” Rook said. “And the phone use case is completely different than the IoT use case. The second fundamental issue is that mobile networks are domestic, and IoT is a global business. So, we are waiting for the supply chain that is supposed to be universal and global, but actively is economically dependent on phones and domestic.” 

Solving these challenges will take a change in thinking. “The network should be as easy and predictable as electricity,” Rook said. “The real paradigm shift we must make is we need to find a way to make cellular networks behave as predictably as electricity around the world. Rook said networks should be simplified and not front-loaded with too much-customized functionality to make this change possible. “You need to dumb down the network to make it universal and put the functionality at the software layer that you put on top of it.” 

Once the optimal network solution is in place, for many companies, the need for simplicity extends to device connectivity. 1NCE, as its name implies, provides one-time, ten-year connectivity for businesses. Rook said this is handy for installing devices in hard-to-access places, like truck fleets or smart city lighting, where having to re-connect to a device could prove problematic. “The fact that something is connected, and the customer doesn’t even have to think about it, switch on or off or manage, that’s the paradigm shift that we try to accomplish,” Rook said. 

Follow us on social media for the latest updates in B2B!

Image

Latest

managed service
Complex AI Software Should Be Delivered as a Managed Service
February 18, 2026

Artificial intelligence software is increasing in complexity. Delivery models typically include traditional licensing or a managed service approach. The structure used to deploy these systems can influence how they operate in production environments. The CEO of Amberd, Mazda Marvasti, believes platforms at this level should be delivered as a managed service rather than under…

Read More
AI services
High Hyperscaler GPU Costs and Infrastructure Limits Drove Move to QumulusAI for Fixed-Cost AI Services and Greater Flexibility
February 18, 2026

Providing managed AI services at a predictable, fixed cost can be challenging when hyperscaler pricing models require substantial upfront GPU commitments. Large upfront commitments and limited infrastructure flexibility may prevent providers from aligning costs with their delivery model. Amberd CEO Mazda Marvasti encountered this issue when exploring GPU capacity through Amazon. The minimum requirement…

Read More
business decisions
AI Enables Faster Business Decisions, Giving Startups an Edge Over Traditional Companies
February 18, 2026

Speed in business decisions is becoming a defining competitive factor. Artificial intelligence tools now allow smaller teams to analyze information and act faster than traditional organizations. Established companies face increasing pressure as decision cycles shorten across industries. Mazda Marvasti, CEO of Amberd, says new entrants are already using AI to accelerate business decisions. He…

Read More
business insights
Amberd Delivers Real-Time Business Insights, Cutting Executive Reporting From Weeks to Minutes With ADA
February 18, 2026

Many organizations struggle to deliver real-time business insights to executives. Traditional workflows require analysts and database teams to extract, prepare, and validate data before it reaches decision makers. That process can stretch across departments and delay critical answers.. The CEO of Amberd Mazda Marvasti states that the cycle to answer a single business question…

Read More