The Deployment of IoT Over Cellular Networks

There is a gap between the promise of IoT and what is getting delivered. Some of the shortfalls could stem from the supply chain. Solution? Ivo Rook, COO, President at 1NCE, said the answer could lie in the effective utilization of cellular networks. 

The challenge with traditional cellular networks and IoT is compliance. “Cellular networks are built for phones,” Rook said. “And the phone use case is completely different than the IoT use case. The second fundamental issue is that mobile networks are domestic, and IoT is a global business. So, we are waiting for the supply chain that is supposed to be universal and global, but actively is economically dependent on phones and domestic.” 

Solving these challenges will take a change in thinking. “The network should be as easy and predictable as electricity,” Rook said. “The real paradigm shift we must make is we need to find a way to make cellular networks behave as predictably as electricity around the world. Rook said networks should be simplified and not front-loaded with too much-customized functionality to make this change possible. “You need to dumb down the network to make it universal and put the functionality at the software layer that you put on top of it.” 

Once the optimal network solution is in place, for many companies, the need for simplicity extends to device connectivity. 1NCE, as its name implies, provides one-time, ten-year connectivity for businesses. Rook said this is handy for installing devices in hard-to-access places, like truck fleets or smart city lighting, where having to re-connect to a device could prove problematic. “The fact that something is connected, and the customer doesn’t even have to think about it, switch on or off or manage, that’s the paradigm shift that we try to accomplish,” Rook said. 

Follow us on social media for the latest updates in B2B!

Image

Latest

Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More