Bring Your Brand’s Story to Life
Business partners and consumers alike are seeking to connect with brands on a deeper level, and to build that human connection, brands need real stories to communicate what a product alone just can't do. Your brand story is already embedded into the fiber of your organization, but businesses often fail to tell that story in an engaging, authentic, and grounded way. In this course, you'll learn how to elevate, refocus and restructure your brand's story to make every stakeholder buy-in to your company's vision and journey, from internal teams, to partners and customers.
The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole saw opportunity. By innovating every touchpoint and turning customers into true fans by providing a remarkable experience, the Bananas have created a one-of-a-kind product with fans that have become the organization’s best marketers. What friction points can you turn into opportunities?