Meet Our Leaders – Bryan Barretto
In a rapidly evolving telecommunications landscape, the role of partner networks has never been more critical. As businesses strive for greater connectivity and technological integration, the focus shifts towards strengthening these essential alliances. A recent video featuring Bryan Barretto, Managing Partner of Verizon Business, sheds light on the company’s strategic efforts to bolster its Partner…
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Bryan Barretto’s 2024 Outlook for Verizon: Leveraging New Partners for Telecom Growth
As we step into 2024, the Verizon Partner Network is on the brink of an exciting transformation. This evolution is driven by the introduction of new partners and a renewed focus on mobility and Fixed Wireless Access (FWA), areas poised for significant growth in the telecommunications landscape. In a recent discussion, Bryan Barretto, Managing Partner…
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From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…
