On Your Mark!

A Closer Look at Copper-Clad Tracer Wire

copper

This type of tracer wire consists of a steel core that is metallurgically bonded to an outside casing of copper, which makes it much better than copper wire for locating underground utilities. Here, host Tyler Kern dove into the world of copper-clad tracer wire – including some use cases and primary industries that benefit from…

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Business Services
The Wide World of ID Markers with Kyle Wagner

The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute. Presco acquired William Frick & Company in 2020, expanding capabilities…

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Business Services
The Wide World of Identification Labels with Jonathon Peterson

Identification labels cover a wide variety of applications and uses. No matter the business need, there’s a label for that. Providing insights on the topic, On the Mark host Tyler Kern spoke with William Frick & Company’s Jonathon Peterson. Peterson is a Senior Business Development Manager and has been with the company for 11 years….

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Canadian Advanced Air Mobility
The Future of Transportation is Coming
July 15, 2024

As the aviation industry advances, Canadian Advanced Air Mobility (CAAM) is spearheading the integration of electric vertical takeoff and landing (eVTOL) aircraft, drones, and other innovative technologies into Canadian airspace. The need for sustainable and efficient air transport solutions is more critical than ever. The stakes are high, with environmental impacts and economic opportunities…

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Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

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AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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