Hot or Not? Security Execs on 2025 Predictions, Trends & Insights

As the year winds down and the holiday season is in full swing, we’re taking a moment to celebrate and reflect on 2024—a year of challenges, growth, and innovation—and look ahead to what’s on the horizon for 2025. In this special holiday episode of Innovation Obsessed, Shawn Fontenot, Oosto’s VP of Marketing, and Patrick Welsh, Oosto’s GM of the Americas, sit down with Joanna Small, Director of Brand and Growth.

But this isn’t your typical year-end recap. Sure, we dive into the big topics—trends, challenges, and predictions—but this episode also brings plenty of fun. From rapid-fire takes on emerging trends in “hot or not” to a spirited whiteboard showdown, Shawn and Patrick make it a lively send-off for 2024.

A Year of Surprises and Innovation

2024 was a big year for the security industry. From increasing trends—like the growing preference for boutique providers over industry giants—to Oosto’s continued leadership in “Vision AI for Good”, there was plenty to unpack. Shawn and Patrick highlight how Oosto’s edge-to-cloud technology and behavior analytics—like loitering, crouching, and running—stood out, enabling us to help customers tackle new challenges while staying true to Oosto’s commitment to ethical AI.

A Fresh Start for 2025

As we reflect on the challenges and milestones of 2024, it’s clear that Oosto’s commitment to innovation and ethical AI has never been more relevant. But what’s a year-end recap without a forward-looking focus? Shawn and Patrick leave us with thoughtful predictions for 2025; from preparing for large-scale events to addressing emerging security threats, the conversation underscores one central theme: the importance of adaptability and innovation.

In the “hot or not” segment, Shawn and Patrick weigh in on trends like retro flip phones, robot dogs, and even the return of mullets. It’s a fun way to close out the year while keeping an eye on what might be next in both security and beyond.

As we toast to the new year, we’re reminded of the passion and purpose that drive us at Oosto and that our mission remains clear: to protect more people, solve bigger problems, and deliver smarter solutions across industries. Thank you for being part of this journey.

Why Listen?

This lively recap delivers sharp observations, bold predictions, and a little friendly competition that keeps things engaging. Whether you’re tackling large-scale security challenges or just curious about where Vision AI is heading next, this episode has something for you.

🎧Listen Now to start 2025 informed and inspired: oosto.com/podcast/

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