Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight reel, yet fans continue to crave the context behind the noise.
As journalism adapts to this fast-moving ecosystem, the challenge isn’t whether long-form still belongs — it’s how it can thrive alongside the swipe-speed rhythm of modern media.
Welcome to Krow Knows. In the latest episode, host AJ Krow sits down with Yaron Weitzman, award-winning NBA writer and author, for a conversation on how modern storytelling is evolving inside basketball’s media ecosystem. Together, they explore the state of NBA journalism, the balance between honesty and access, and how in-depth reporting can still cut through the algorithmic clutter.
Top insights…
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How short-form video and social media have reshaped the NBA’s media landscape — and how journalists can adapt without sacrificing depth.
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Why Weitzman still champions long-form storytelling as the best way to tell complex, human stories in sports.
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The balancing act between truthful reporting and maintaining relationships in covering figures like LeBron James.
Yaron Weitzman is an award-winning NBA journalist known for his deep reporting and narrative storytelling across outlets, including The Ringer, Bleacher Report, FOX Sports, and GQ. He is the author of two acclaimed books — Tanking to the Top: The Philadelphia 76ers and the Most Audacious Process in the History of Professional Sports and A Hollywood Ending: The Dreams and Drama of the LeBron Lakers. Recognized in The Best American Sports Writing 2020, Weitzman has built a career distinguished by insightful features, industry credibility, and a commitment to long-form sports journalism.
Article written by MarketScale.
