Skip to content
MarketScale
‹ Back to IndustriesEnergy

Flawless Execution: Breaking Down Liquid and Immersion Cooling

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology. “Liquid cooling, first and foremost,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology.

“Liquid cooling, first and foremost, it’s a lot more energy efficient than traditional air cooling,” Austin Hipes, UNICOM Engineering Chief Technologist and VP of Engineering said. “Data centers trying to consume less power or, more importantly, make sure the power they’re consuming goes to work, rather than air conditioning.”

If an average center uses 1,500 watts of power, about one-third of that is designated for traditional air cooling. However, liquid cooling offers efficient alternatives. “With immersion, you can use less than 10% of your energy to do things like cooling,” said Hipes.

Liquid cooling includes a handful of options. There is immersion cooling, which has single-phase and two-phase cooling. In a single phase, the liquid doesn’t change forms. It stays in its liquid state.

“You essentially have a big tank, with special engineered fluids, servers and other computing equipment go into those tanks and instead of being cooled by fans pushing air through, pumps push the fluid through. It’s a much more efficient conductor of the heat than air,” Hipes said.

Another method uses two-phase cooling. In this process, the state of the engineered liquid changes. “It goes from a liquid to a boiling action, and that boiling is actually the heat-removing process,” explained Hipes.

It’s then condensed back into liquid, preserved, and circulated back into the tank.

Cooling technology is changing rapidly as chips develop and use more power. Efficient cooling techniques allow for a greater density of technology. A practical cooling system means more high-performance data computing can be set up in smaller or nontraditional spaces. Retrofitting direct cooling systems is an option for more established data centers.

Listen to the full episode now to learn more! Find Flawless Execution: Delivering Execution on Apple Podcasts and Spotify today.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

GE Vernova is adding HVDC capacity as grids scramble to serve data centers

GE Vernova is adding HVDC capacity as grids scramble to serve data centers

GE Vernova is enhancing its high-voltage direct current (HVDC) capacity as part of efforts to meet increasing demand from data centers. The company is navigating challenges in project timelines caused by equipment lead times, which now dictate power-plant schedules.

  • 01GE Vernova is expanding its HVDC capacity to support increasing data center demands.
  • 02Project timelines for power plants are now dictated by equipment lead times rather than design.
  • 03GE Vernova's initiatives occur amidst growing urgency to upgrade transmission capabilities.

Aug 29, 2026

SMR buyers are now being asked to sign fuel and waste contracts early

SMR buyers are now being asked to sign fuel and waste contracts early

New contracts for Small Modular Reactors (SMRs) are requiring buyers to commit to fuel and waste management terms earlier in the procurement process. These upstream nuclear decisions are becoming crucial elements in the initial request for proposal (RFP) stages. The shifts reflect a broader trend toward integrating fuel and waste considerations into the early stages of nuclear projects.

  • 01SMR procurement now often includes early commitments to fuel and waste management contracts.
  • 02Fuel and waste management are becoming integral to the initial RFP stages for nuclear projects.
  • 03Nuclear project decisions are moving upstream, with early consideration of fuel and waste endpoints.

Aug 28, 2026

Sodium-ion and zinc batteries are getting picked for projects that can’t afford HVAC

Sodium-ion and zinc batteries are getting picked for projects that can’t afford HVAC

Sodium-ion and zinc batteries are gaining traction in energy projects where cost constraints and specific environmental conditions, such as cold weather and fire safety, are critical considerations. These battery types offer alternative solutions for grid implementations that require reliability under challenging conditions. Their adoption highlights an evolving energy storage landscape focused on balancing performance, safety, and affordability.

  • 01Sodium-ion and zinc batteries are becoming preferred choices for grid projects constrained by HVAC costs.
  • 02These batteries perform well in cold weather and have a lower fire risk compared to traditional options.
  • 03Their use indicates a shift towards cost-effective, safe energy storage solutions.

Aug 27, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512