Skip to content
MarketScale
‹ Back to IndustriesEnergy

Flawless Execution: Breaking Down Liquid and Immersion Cooling

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology. “Liquid cooling, first and foremost,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology.

“Liquid cooling, first and foremost, it’s a lot more energy efficient than traditional air cooling,” Austin Hipes, UNICOM Engineering Chief Technologist and VP of Engineering said. “Data centers trying to consume less power or, more importantly, make sure the power they’re consuming goes to work, rather than air conditioning.”

If an average center uses 1,500 watts of power, about one-third of that is designated for traditional air cooling. However, liquid cooling offers efficient alternatives. “With immersion, you can use less than 10% of your energy to do things like cooling,” said Hipes.

Liquid cooling includes a handful of options. There is immersion cooling, which has single-phase and two-phase cooling. In a single phase, the liquid doesn’t change forms. It stays in its liquid state.

“You essentially have a big tank, with special engineered fluids, servers and other computing equipment go into those tanks and instead of being cooled by fans pushing air through, pumps push the fluid through. It’s a much more efficient conductor of the heat than air,” Hipes said.

Another method uses two-phase cooling. In this process, the state of the engineered liquid changes. “It goes from a liquid to a boiling action, and that boiling is actually the heat-removing process,” explained Hipes.

It’s then condensed back into liquid, preserved, and circulated back into the tank.

Cooling technology is changing rapidly as chips develop and use more power. Efficient cooling techniques allow for a greater density of technology. A practical cooling system means more high-performance data computing can be set up in smaller or nontraditional spaces. Retrofitting direct cooling systems is an option for more established data centers.

Listen to the full episode now to learn more! Find Flawless Execution: Delivering Execution on Apple Podcasts and Spotify today.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Lead time is the new design constraint for transformers, breakers, and HV cable

Lead time is the new design constraint for transformers, breakers, and HV cable

Grid equipment manufacturers are expanding U.S. production of transformers, circuit breakers, and high-voltage cable, according to Renewable Energy World. Delivery timelines are now part of engineering and procurement planning. For utility operators, EPCs, and developers, factory capacity and acceptance testing can set the critical path.

  • 01Delivery is now an engineering variable, procurement lead time can set in-service dates for substations and interconnections.
  • 02Treat transformer and switchgear procurement as early engineering work: capacity, test plans, and change control belong in the bid package and schedule model.

Sep 5, 2026

Europe’s diesel premium just broke $100 a barrel, and logistics budgets will feel it first

Europe’s diesel premium just broke $100 a barrel, and logistics budgets will feel it first

Europe’s diesel crack spread rose above $100 a barrel for the first time, the Financial Times reported. Logistics budgets will feel it first. Fleet and facilities operators should expect pressure on fuel surcharges, backup power planning, and contract terms.

  • 01A $100-plus diesel crack spread is a procurement signal, refiners are being paid for diesel scarcity, not crude cost, so index clauses tied only to Brent can miss the real pain.
  • 02Low EU gas inventories raise the odds of fuel-switching into distillates during peaks, which can tighten diesel supply right when trucking and backup generators compete for the same barrel.

Sep 4, 2026

U.S. grid batteries are set to top 100 GW by 2028, changing peak prices

U.S. grid batteries are set to top 100 GW by 2028, changing peak prices

U.S. utility-scale battery storage reached nearly 52 GW of nameplate capacity by June 2026 after adding 8.3 GW in the first six months of the year, according to the U.S. Energy Information Administration. The same EIA planning data shows 54 GW more is planned for the second half of 2026 through 2028, including 14 GW in the second half of 2026, 26 GW in 2027, and 14 GW in 2028. pv magazine USA reports total national operational storage capacity is expected to pass 105 GW by the end of 2028. Solar photovoltaic plants host the largest battery storage capacity units, including AES’ Bellefield Solar and Energy Storage Farm in California and Florida Power & Light’s Manatee Solar Energy Center in Florida, according to EIA.

  • 01The planning benchmark that matters for 2027 to 2028 contracts: EIA’s reported pipeline implies U.S. battery nameplate capacity could roughly double from ~52 GW to ~106 GW by end of 2028 if schedules hold.
  • 02Storage penetration is becoming a pricing question, not a technology question. pv magazine USA points to ERCOT growing from 15 GW (2025) to 37 GW (end of 2027), a level that could alter who sets the marginal price in evening peaks and how much capacity value peakers retain.

Sep 3, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512