Skip to content
MarketScale
‹ Back to IndustriesEnergy

Flawless Execution: Breaking Down Liquid and Immersion Cooling

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology. “Liquid cooling, first and foremost,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Start free

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology.

“Liquid cooling, first and foremost, it’s a lot more energy efficient than traditional air cooling,” Austin Hipes, UNICOM Engineering Chief Technologist and VP of Engineering said. “Data centers trying to consume less power or, more importantly, make sure the power they’re consuming goes to work, rather than air conditioning.”

If an average center uses 1,500 watts of power, about one-third of that is designated for traditional air cooling. However, liquid cooling offers efficient alternatives. “With immersion, you can use less than 10% of your energy to do things like cooling,” said Hipes.

Liquid cooling includes a handful of options. There is immersion cooling, which has single-phase and two-phase cooling. In a single phase, the liquid doesn’t change forms. It stays in its liquid state.

“You essentially have a big tank, with special engineered fluids, servers and other computing equipment go into those tanks and instead of being cooled by fans pushing air through, pumps push the fluid through. It’s a much more efficient conductor of the heat than air,” Hipes said.

Another method uses two-phase cooling. In this process, the state of the engineered liquid changes. “It goes from a liquid to a boiling action, and that boiling is actually the heat-removing process,” explained Hipes.

It’s then condensed back into liquid, preserved, and circulated back into the tank.

Cooling technology is changing rapidly as chips develop and use more power. Efficient cooling techniques allow for a greater density of technology. A practical cooling system means more high-performance data computing can be set up in smaller or nontraditional spaces. Retrofitting direct cooling systems is an option for more established data centers.

Listen to the full episode now to learn more! Find Flawless Execution: Delivering Execution on Apple Podcasts and Spotify today.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Energy Insights

Bestway Cement now gets over a quarter of its plant power from solar

Bestway Cement now gets over a quarter of its plant power from solar

Bestway Cement's Chakwal plant in Pakistan now gets over a quarter of its electricity from 26 MW of solar and is adding 6.34 MW by year end, the Financial Times reports. Its general manager calls solar the only way to compete. Global solar capacity reached almost 1.2 TW at end-2025, per the Energy Institute. The case shows what solar can cover at one cement plant.

  • 01A cement plant producing over 3 million tonnes a year is covering more than a quarter of its electricity with 26 MW of its own solar, a rare public benchmark for self-generation in heavy industry.
  • 02Bestway's general manager frames solar as a competitive necessity because rivals have already gone in this direction, which shifts the question for energy-intensive plants from whether solar pays back to what a competitor's power bill looks like.
  • 03Global solar capacity of almost 1.2 TW is roughly three times the nuclear fleet on paper, but sunlight availability means output is a fraction of nameplate, so capacity numbers overstate delivered energy.

Sep 17, 2026

Shell is the first Gulf operator cleared to self-approve offshore drone flights

Shell is the first Gulf operator cleared to self-approve offshore drone flights

Shell has flown a drone-in-a-box system from its Mars floating production unit in the US Gulf, the Journal of Petroleum Technology reported on September 11, 2026. No other Gulf operator holds FAA approval to self-approve offshore beyond-visual-line-of-sight flights. Whether other operators can follow the same route is the open question.

  • 01A US Gulf operator now holds FAA approval to self-approve offshore beyond-visual-line-of-sight drone flights, which gives peers a concrete regulatory reference point instead of a hypothetical.
  • 02September's JPT coverage pairs field autonomy with caution: panelists at the SPE Subsea Well Intervention Symposium pressed engineers to judge for themselves where AI is useful and where risk remains.
  • 03The signal to watch is who becomes the second Gulf operator with the same approval, and whether the pathway Shell used is one others can follow.

Sep 17, 2026

Power and utility deals hit a record $205 billion in the first half of 2026

Power and utility deals hit a record $205 billion in the first half of 2026

Power and utilities M&A hit a record $205 billion across 92 deals in the first half of 2026, Deloitte reports. NextEra Energy's $124 billion Dominion Energy merger led the way. PwC says buyers are paying for gas, grid and dispatchable assets that add capacity faster than new builds. Who pays for grid upgrades is now the open question for data centers and large loads.

  • 01Two megadeals, NextEra Energy's $124 billion merger with Dominion Energy and the $48 billion AES take-private, drove Deloitte's record $205 billion first-half total, according to Deloitte, so the headline figure says more about the largest players than about the 92-deal field as a whole.
  • 02PwC says buyers now favor assets with contracted offtake or direct exposure to large-load customers, alongside those with clear cost recovery, which makes contracted cash flows and who pays for grid upgrades questions a data center or plant operator should raise at its next utility meeting.
  • 03Where a jurisdiction assigns large-load costs (directly to data centers, through general rates, or through new contractual models) is becoming a valuation input for acquirers, so the tariff dockets being drafted now will shape both the power bill and who owns the utility.

Sep 15, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512