Skip to content
MarketScale
‹ Back to IndustriesEnergy

Flawless Execution: Breaking Down Liquid and Immersion Cooling

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology. “Liquid cooling, first and foremost,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

Data centers use a lot of power. Current microchips use about 200 watts and that power translates into thermal heat. Data centers are highly controlled environments. Heat and humidity cause damage and failures. On this episode of Flawless Execution: Delivering Innovation, the conversation focuses on the advantages of liquid cooling technology.

“Liquid cooling, first and foremost, it’s a lot more energy efficient than traditional air cooling,” Austin Hipes, UNICOM Engineering Chief Technologist and VP of Engineering said. “Data centers trying to consume less power or, more importantly, make sure the power they’re consuming goes to work, rather than air conditioning.”

If an average center uses 1,500 watts of power, about one-third of that is designated for traditional air cooling. However, liquid cooling offers efficient alternatives. “With immersion, you can use less than 10% of your energy to do things like cooling,” said Hipes.

Liquid cooling includes a handful of options. There is immersion cooling, which has single-phase and two-phase cooling. In a single phase, the liquid doesn’t change forms. It stays in its liquid state.

“You essentially have a big tank, with special engineered fluids, servers and other computing equipment go into those tanks and instead of being cooled by fans pushing air through, pumps push the fluid through. It’s a much more efficient conductor of the heat than air,” Hipes said.

Another method uses two-phase cooling. In this process, the state of the engineered liquid changes. “It goes from a liquid to a boiling action, and that boiling is actually the heat-removing process,” explained Hipes.

It’s then condensed back into liquid, preserved, and circulated back into the tank.

Cooling technology is changing rapidly as chips develop and use more power. Efficient cooling techniques allow for a greater density of technology. A practical cooling system means more high-performance data computing can be set up in smaller or nontraditional spaces. Retrofitting direct cooling systems is an option for more established data centers.

Listen to the full episode now to learn more! Find Flawless Execution: Delivering Execution on Apple Podcasts and Spotify today.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

NuScale and Nucor’s SMR talks put “always-on” power back in industrial planning

NuScale and Nucor’s SMR talks put “always-on” power back in industrial planning

NuScale Power and Nucor signed an MOU to explore co-locating NuScale VOYGR small modular nuclear reactor plants near Nucor electric arc furnace steel mills, including studies of site suitability, transmission interconnection capability, and capital costs, according to POWER Magazine. The move lands as commercial and industrial energy buyers are re-evaluating “return quality” across distributed energy resource value stacks, a dynamic pv magazine USA illustrated with Massachusetts electricity rates rising to about 20.9 cents/kWh for commercial customers in 2024, up roughly 61% from 2014. At the same time, grid-facing flexibility is getting practical attention, with Renewable Energy World’s Factor This reporting on managed EV charging and vehicle-to-grid reforms needed to scale V2X. For operators, the implication is clear: “firm” electricity is no longer a single procurement lane, it’s a portfolio decision spanning on-site generation, grid programs, and controllable load.

  • 01The operational question behind the NuScale-Nucor MOU is not “nuclear vs renewables,” it’s whether a mill can secure 24/7 power with a permitting and interconnection path that matches expansion timelines (POWER Magazine).
  • 02A useful benchmark for C&I energy planning: Massachusetts average commercial electricity rates rose from roughly 13.0 cents/kWh in 2014 to 20.9 cents/kWh in 2024, well above the 2024 national commercial average of about 13.9 cents/kWh (pv magazine USA, citing EIA data).
  • 03Managed EV charging and V2X are shifting from pilots to policy and tariff design work, which means facilities with fleet electrification can treat charging as a dispatchable asset only if their utility and program rules allow it (Renewable Energy World).

Sep 2, 2026

GE Vernova is adding HVDC capacity as grids scramble to serve data centers

GE Vernova is adding HVDC capacity as grids scramble to serve data centers

GE Vernova is enhancing its high-voltage direct current (HVDC) capacity as part of efforts to meet increasing demand from data centers. The company is navigating challenges in project timelines caused by equipment lead times, which now dictate power-plant schedules.

  • 01GE Vernova is expanding its HVDC capacity to support increasing data center demands.
  • 02Project timelines for power plants are now dictated by equipment lead times rather than design.
  • 03GE Vernova's initiatives occur amidst growing urgency to upgrade transmission capabilities.

Aug 29, 2026

SMR power deals hinge on fuel supply, licensing and waste, not just megawatts

SMR power deals hinge on fuel supply, licensing and waste, not just megawatts

As TerraPower's Natrium and X-energy's reactors move toward deployment, HALEU fuel availability, NRC licensing pathways, and waste handling plans are becoming key diligence points for enterprise buyers evaluating SMR power deals. The article argues these fuel and waste assumptions, once treated as policy footnotes, now belong in RFP checklists.

  • 01HALEU fuel supply has already delayed TerraPower's Natrium startup target from 2028 to 2030.
  • 02The NRC's Part 53 framework and the 2024 ADVANCE Act aim to streamline licensing for advanced reactors.
  • 03The article recommends buyers press vendors on fuel supply schedules, licensing pathway, and waste handling plans before signing.

Aug 28, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512