The Deployment of IoT Over Cellular Networks

There is a gap between the promise of IoT and what is getting delivered. Some of the shortfalls could stem from the supply chain. Solution? Ivo Rook, COO, President at 1NCE, said the answer could lie in the effective utilization of cellular networks. 

The challenge with traditional cellular networks and IoT is compliance. “Cellular networks are built for phones,” Rook said. “And the phone use case is completely different than the IoT use case. The second fundamental issue is that mobile networks are domestic, and IoT is a global business. So, we are waiting for the supply chain that is supposed to be universal and global, but actively is economically dependent on phones and domestic.” 

Solving these challenges will take a change in thinking. “The network should be as easy and predictable as electricity,” Rook said. “The real paradigm shift we must make is we need to find a way to make cellular networks behave as predictably as electricity around the world. Rook said networks should be simplified and not front-loaded with too much-customized functionality to make this change possible. “You need to dumb down the network to make it universal and put the functionality at the software layer that you put on top of it.” 

Once the optimal network solution is in place, for many companies, the need for simplicity extends to device connectivity. 1NCE, as its name implies, provides one-time, ten-year connectivity for businesses. Rook said this is handy for installing devices in hard-to-access places, like truck fleets or smart city lighting, where having to re-connect to a device could prove problematic. “The fact that something is connected, and the customer doesn’t even have to think about it, switch on or off or manage, that’s the paradigm shift that we try to accomplish,” Rook said. 

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More