Tackling New Challenges with Lindsey Vonn

The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom. 

But, as the saying goes, time remains undefeated and a career as an elite athlete is temporary. When your entire life has been focused on reaching a specific goal, how do you reorient your entire being when that goal is suddenly gone?

For Lindsey Vonn, a decorated Olympian and one of the most successful downhill skiers of all time, the possibilities are endless, but that doesn’t mean the transition was easy. 

“When it finally came, it was still a hard transition, and everything that you’ve worked for your entire life is no longer something that you’re working for,” said Vonn. “You have to start fresh and it took me a bit to get into it, but it’s been a couple of years now and I’m really happy with where I am and the progress that I’ve made personally and professionally.”

Part of that progress involved writing a new book. Titled “Rise: My Story”, Vonn chronicles her career and the lessons she learned along the way, both on the slopes and off. It’s her hope that others can learn from her experiences.

“Hopefully it will help other people and inspire other people to overcome…whatever they’re facing.”

A crucial part of the adjustment process for many retired athletes is finding an outlet for all of their competitive energy. From coaching to broadcasting to investing, there are numerous examples of athletes taking up a new challenge when their days of competing are over. 

For Vonn, she has found the business world to be a challenge and an opportunity worthy of her time. But, what advice does she have for other athletes facing a similar transition? 

“Find what you’re passionate about. Obviously, as an athlete, you’re passionate about your sport, but when that’s gone, you have to find a new passion,” said Vonn. “You have to find something that challenges you, that excites you.”

While Vonn won’t be making headlines on the slopes anymore, it’s unlikely we’ve heard the last from her as she chases the next challenge. 

Follow us on social media for the latest updates in B2B!

Image

Latest

coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More
educator advocacy
Just Thinking… About How Rapid Shifts in AI and Policy Are Elevating the Need for Educator Advocacy in Texas Schools
December 3, 2025

Schools today are navigating a whirlwind of change, from new expectations in the job market to the growing influence of AI and the constant push to rethink accountability. That’s why conversations about educator advocacy matter so much right now. Texas, for example, ranks among the lowest ten states in per-pupil funding—even while boasting the seventh-strongest…

Read More
great leaders
Why Great Leaders Hire People Unlike Themselves
December 3, 2025

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

Read More
Automation
Just Thinking… About How Career and Technical Education Can Keep Up With AI and Automation
December 3, 2025

Automation and AI aren’t arriving someday—they’re already reshaping factory floors, logistics hubs, and technical workplaces right now. That shift is putting schools, especially Career and Technical Education (CTE) programs, on the spot: the jobs students are training for are evolving faster than most curricula. In its Future of Jobs Report 2025, the World Economic…

Read More