Tackling New Challenges with Lindsey Vonn

The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom. 

But, as the saying goes, time remains undefeated and a career as an elite athlete is temporary. When your entire life has been focused on reaching a specific goal, how do you reorient your entire being when that goal is suddenly gone?

For Lindsey Vonn, a decorated Olympian and one of the most successful downhill skiers of all time, the possibilities are endless, but that doesn’t mean the transition was easy. 

“When it finally came, it was still a hard transition, and everything that you’ve worked for your entire life is no longer something that you’re working for,” said Vonn. “You have to start fresh and it took me a bit to get into it, but it’s been a couple of years now and I’m really happy with where I am and the progress that I’ve made personally and professionally.”

Part of that progress involved writing a new book. Titled “Rise: My Story”, Vonn chronicles her career and the lessons she learned along the way, both on the slopes and off. It’s her hope that others can learn from her experiences.

“Hopefully it will help other people and inspire other people to overcome…whatever they’re facing.”

A crucial part of the adjustment process for many retired athletes is finding an outlet for all of their competitive energy. From coaching to broadcasting to investing, there are numerous examples of athletes taking up a new challenge when their days of competing are over. 

For Vonn, she has found the business world to be a challenge and an opportunity worthy of her time. But, what advice does she have for other athletes facing a similar transition? 

“Find what you’re passionate about. Obviously, as an athlete, you’re passionate about your sport, but when that’s gone, you have to find a new passion,” said Vonn. “You have to find something that challenges you, that excites you.”

While Vonn won’t be making headlines on the slopes anymore, it’s unlikely we’ve heard the last from her as she chases the next challenge. 

Follow us on social media for the latest updates in B2B!

Image

Latest

comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More
computer vision
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
February 19, 2026

Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…

Read More
Scaling AI
QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users
February 18, 2026

Scaling AI platforms can raise questions about how to expand across locations and support higher user volumes. Growth often requires deployments in multiple data centers and regions. Mazda Marvasti, the CEO of Amberd, says having a clear path to scale is what excites him most about the company’s current direction. He notes that expanding…

Read More