Skip to content
‹ Back to IndustriesSports & Entertainment

Tackling New Challenges with Lindsey Vonn

The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom.  But, as…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Tackling New Challenges with Lindsey Vonn

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom. 

But, as the saying goes, time remains undefeated and a career as an elite athlete is temporary. When your entire life has been focused on reaching a specific goal, how do you reorient your entire being when that goal is suddenly gone?

For Lindsey Vonn, a decorated Olympian and one of the most successful downhill skiers of all time, the possibilities are endless, but that doesn’t mean the transition was easy. 

“When it finally came, it was still a hard transition, and everything that you’ve worked for your entire life is no longer something that you’re working for,” said Vonn. “You have to start fresh and it took me a bit to get into it, but it’s been a couple of years now and I’m really happy with where I am and the progress that I’ve made personally and professionally.”

Part of that progress involved writing a new book. Titled “Rise: My Story”, Vonn chronicles her career and the lessons she learned along the way, both on the slopes and off. It’s her hope that others can learn from her experiences.

“Hopefully it will help other people and inspire other people to overcome…whatever they’re facing.”

A crucial part of the adjustment process for many retired athletes is finding an outlet for all of their competitive energy. From coaching to broadcasting to investing, there are numerous examples of athletes taking up a new challenge when their days of competing are over. 

For Vonn, she has found the business world to be a challenge and an opportunity worthy of her time. But, what advice does she have for other athletes facing a similar transition? 

“Find what you’re passionate about. Obviously, as an athlete, you’re passionate about your sport, but when that’s gone, you have to find a new passion,” said Vonn. “You have to find something that challenges you, that excites you.”

While Vonn won’t be making headlines on the slopes anymore, it’s unlikely we’ve heard the last from her as she chases the next challenge. 

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million viewers for Cowboys-Commanders, and CBS posted its best Week 2 singleheader ever, up 29%. Nielsen recently made another series of measurement changes, so some of the year-over-year gain could be counting lift. Same-season comparisons are cleaner.

  • 01Nielsen recently implemented another series of measurement changes, so some share of year-over-year jumps, including CBS's 29% Week 2 gain, could come from the new counting method.
  • 02Dallas played in both of the season's two largest telecasts, 27.2 million and 25.7 million. In Week 3, the Cowboys face the Ravens in Rio de Janeiro in CBS's late-afternoon national window.

Sep 23, 2026

NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

The NHL still expects to know more by December, commissioner Gary Bettman said. He said there is no rigid timetable or “magic date” for a decision.

  • 01Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
  • 02Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512