Powerhouse Players

Powerhouse Players: Custom Protection for New Construction

Construction sites have a rugged reputation. They can still benefit from protection from the elements, though. On this episode of the Powerhouse Players podcast, Rob Chaffee, executive director of integrated packaging for Trachte, sat down with host Sean Heath as they discussed the common sense that accompanies the use of an “e-house” on a…

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creatives
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy
July 31, 2025

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

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AI Factories
Reflection and What’s Ahead: How Applied Digital Built the AI Factories of Tomorrow
July 30, 2025

As AI adoption accelerates at an unprecedented pace—ChatGPT alone sees 2.5 billion daily prompts just two and a half years after launch—digital infrastructure is racing to keep up. At the center of this transformation are purpose-built data centers, evolving from air-cooled Bitcoin facilities to liquid-cooled “AI factories” designed to power the next generation of…

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influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

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workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

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