ACHIEVING ORGANIZATIONAL TRANSPARENCY USING DIGITAL COMMUNICATIONS

Transparency is quite a buzz word in the corporate world. Businesses across the globe are increasingly committing to improving their transparency—both internally and externally—mostly in effort to win back trust. While the rise of technology can increase transparency, it can also be perceived as the cause of substantial distrust (think data breaches, hacks, etc.).  According to a PWC report, today’s CEOs think it’s harder for businesses to sustain trust in the digital age.1

Technology can be a benefit or detriment depending on how it’s used. Digital communications technologies have the capability to provide internal transparency in a way that’s not only easy to deploy, but that stands a better chance in capturing employees’ attention over other less dynamic methods.

TRANSPARENCY YIELDS MORE ENGAGED EMPLOYEES

When employees lose trust in their employers, they usually choose positions elsewhere. Keeping workforces informed and in the loop can lead to higher morale and retention. In fact, in an employee engagement report from Quantum Workplace, the biggest drivers for employee engagement revolved around trust.2 Further research supports that employees prefer to know what’s going on in their companies—a SHRM Job Satisfaction and Engagement Survey revealed that 52% of employees believe communication of key strategies and goals is significant to engagement.3 By implementing a philosophy of transparency, companies can reap the rewards of more engaged employees, translating to increased longevity and improved productivity.

HOW DIGITAL COMMUNICATIONS CAN ENABLE TRANSPARENCY

Many offices already use digital communication displays for announcements about health insurance or reminders for upcoming holidays. However, utilizing these screens to display pertinent company-related information that employees often seek can further cultivate a transparent culture.

Provide Company Information in an Open Fashion
Many companies, if not publicly traded, keep financials close to the chest. However, if employees aren’t provided insights to the financial health of the company, how will they know what they are working toward? Certainly, some information must be kept confidential, but allowing workforces access to the big picture will allow them to see where they fit in. Included with financials could be information related to successes like new accounts, new hires, and turnover. Turnover might seem a bit negative, however, not communicating certain information to employees can lead them to believe management has something to hide.

Let Employees Create Messages
Allowing different groups to have access to creating and scheduling content conveys trust to employees, providing a feeling of autonomy—a common driver of job satisfaction. Offering this access also expands what will be shared—marketing departments can share their latest advertising video, while operations teams can brag about productivity yields.

Treat Digital Communications Displays as a Message Board
Think of a digital communications display as the modern-day bulletin board that increases transparency. Displays like these can be placed in common areas and include a host of information beneficial to employees. For instance, a “Who to Ask” screen could serve as a go-to for employees when they need to work with other departments and aren’t sure where to start.

DIGITAL COMMUNICATIONS: REAL-TIME TRANSPARENCY

One of the great advantages to using digital displays to communicate is that they can be updated in real-time. Providing real-time visual information not only keeps employees in-the-know, but can provide a feeling of ownership, belonging, and accomplishment. Connecting your digital displays to corporate systems such ensures that employees and managers always have access to relevant real-time information. This provides increases transparency but also enables improved decision making.

Read more at omnivex.com

 

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More