Are Smaller Stores and Personalized Service the Future of Fashion?

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

 

Shoppers are increasingly turning to online shopping experiences, as in-store experiences are becoming less convenient. The COVID-19 Pandemic perhaps accelerated this model, and retailers are working to adapt to keep up with the changes.

On this episode of Experience By Design, Host Bryan Meszaros talked with Brian Landman, Vice President, Creative Studio at Winston Retail, who leads the way in defining the consumer experience by creating unified commerce in retail, wholesale, and online channels. The duo dug into optimizing the retail footprint, intimate store experiences, and analytics to predict customer behavior and product interests.

With brick-and-mortar foot traffic waning and online competition increasing, luxury department stores have been stalled and forced to resort to shutting stores, or in business-speak, “optimizing the retail footprint.” Retailers are doing this to shrink the size of retail stores, which creates a more intimate experience. An example of this is Burlington Stores who is shrinking the footprint of their stores to 25,000 square feet but increasing the number from 1,000 to 2,000.

“What we’re starting to see is brands looking at smaller, defined spaces where they can be more agile in the box,” said Landman, who has worked in the fashion and footwear industry for 20 years, gaining experience in ​visual merchandising, store design, brand experience, and storytelling at retail and wholesale.

With smaller, more intimate experiences, brands have to be mindful about what they put into the physical store. An example would be Sephora’s “Studio” prototype store in downtown New York, which is designed to foster an “intimate” experience with the customer – a type of relationship that is similar to how one would have with their hairdresser.

Watch Previous Episodes Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More
How to Scale Events Without Losing the Wow Factor
How to Scale Events Without Losing the Wow Factor
September 17, 2025

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 16, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More