Are Smaller Stores and Personalized Service the Future of Fashion?

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

 

Shoppers are increasingly turning to online shopping experiences, as in-store experiences are becoming less convenient. The COVID-19 Pandemic perhaps accelerated this model, and retailers are working to adapt to keep up with the changes.

On this episode of Experience By Design, Host Bryan Meszaros talked with Brian Landman, Vice President, Creative Studio at Winston Retail, who leads the way in defining the consumer experience by creating unified commerce in retail, wholesale, and online channels. The duo dug into optimizing the retail footprint, intimate store experiences, and analytics to predict customer behavior and product interests.

With brick-and-mortar foot traffic waning and online competition increasing, luxury department stores have been stalled and forced to resort to shutting stores, or in business-speak, “optimizing the retail footprint.” Retailers are doing this to shrink the size of retail stores, which creates a more intimate experience. An example of this is Burlington Stores who is shrinking the footprint of their stores to 25,000 square feet but increasing the number from 1,000 to 2,000.

“What we’re starting to see is brands looking at smaller, defined spaces where they can be more agile in the box,” said Landman, who has worked in the fashion and footwear industry for 20 years, gaining experience in ​visual merchandising, store design, brand experience, and storytelling at retail and wholesale.

With smaller, more intimate experiences, brands have to be mindful about what they put into the physical store. An example would be Sephora’s “Studio” prototype store in downtown New York, which is designed to foster an “intimate” experience with the customer – a type of relationship that is similar to how one would have with their hairdresser.

Watch Previous Episodes Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

stealth students
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
September 5, 2025

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 4, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More
How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More