AV-over-IP Solutions Bring a New Era of Performance and Flexibility

On this episode of Cutting Through – An Aurora Multimedia Podcast, host Shelby Skrhak talked with Paul Harris, CEO of Aurora Multimedia, John Henkel, Product Marketing Manager, NETGEAR, Laurent Masia, Director of Product Line Management, NETGEAR.

The group talked about the advantages of AV over IP.

Aurora has a history of innovation. From the introduction of the industry’s first non-proprietary, web standards-based IP control systems and touch panels to today’s advanced HDBaseT and 1G & 10G IP video distribution solutions, Aurora has become a dominant force in the AV industry.

A few years ago, signal transmission technology came to fruition, and Aurora became a part of the first innovation with NETGEAR. About six years ago, Aurora had a device that received the power, and they were one of the only ones on the market.

“Just as much as we needed a switch to test with, they needed a device to prove their circuitry worked,” Harris said of the partnership with NETGEAR. “So, that was the beginning of a really nice relationship that was actually over 10G with PoE.”

NETGEAR’s commitment to AV over IP includes a range of products and dedicated support services. Their M4250, M4300 and M4500 series of high-performance, flexible switches are engineered for AV over IP.

Listen to learn more about the partnership between Aurora and NETGEAR, as well as the advantages of AV over IP.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Johnnie Akin
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
November 5, 2025

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

Read More
caregiver
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
November 5, 2025

Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…

Read More
leaders
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
November 3, 2025

The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…

Read More
NBA
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More