AV-over-IP Solutions Bring a New Era of Performance and Flexibility

On this episode of Cutting Through – An Aurora Multimedia Podcast, host Shelby Skrhak talked with Paul Harris, CEO of Aurora Multimedia, John Henkel, Product Marketing Manager, NETGEAR, Laurent Masia, Director of Product Line Management, NETGEAR.

The group talked about the advantages of AV over IP.

Aurora has a history of innovation. From the introduction of the industry’s first non-proprietary, web standards-based IP control systems and touch panels to today’s advanced HDBaseT and 1G & 10G IP video distribution solutions, Aurora has become a dominant force in the AV industry.

A few years ago, signal transmission technology came to fruition, and Aurora became a part of the first innovation with NETGEAR. About six years ago, Aurora had a device that received the power, and they were one of the only ones on the market.

“Just as much as we needed a switch to test with, they needed a device to prove their circuitry worked,” Harris said of the partnership with NETGEAR. “So, that was the beginning of a really nice relationship that was actually over 10G with PoE.”

NETGEAR’s commitment to AV over IP includes a range of products and dedicated support services. Their M4250, M4300 and M4500 series of high-performance, flexible switches are engineered for AV over IP.

Listen to learn more about the partnership between Aurora and NETGEAR, as well as the advantages of AV over IP.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More
TheAIAudit
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More