Skip to content
MarketScale
‹ Back to Industries

Professional AV

AVIXA’s Newest Women’s Council Group Open its Doors in Orlando

AVIXA’s Women’s Council began five years ago, and even from its inception, entered the Pro AV industry with overwhelming support. Well-beyond the bare minimum of 25 AVIXA members went to the organization with an idea for a group that would elevate, educate and connect women with opportunities in the industry. Three years later in…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

AVIXA’s Women’s Council began five years ago, and even from its inception, entered the Pro AV industry with overwhelming support. Well-beyond the bare minimum of 25 AVIXA members went to the organization with an idea for a group that would elevate, educate and connect women with opportunities in the industry. Three years later in 2016, the Women’s Council took the next step; two volunteers within the organization pitched the idea of local Women’s Council groups, formed in order to reach Pro AV women and supporters of women, beyond just the yearly InfoComm conference and Women’s Council Breakfast. The idea, once again, was met with resounding enthusiasm, and after an inspiring call to action during InfoComm 2018, the number of local councils has doubled in under three months.

The most recent local group to join the ranks is the Orlando Group; joining us on the Pro AV podcast to explain their inspiration for starting the group is Alison Maxson, senior manager of marketing and communications for Absen, and Ashley Dorst, marketing associate for Evolve Media Group.

“How do we continue these conversations? The best source to do that is to start generating city or regional groups,” Maxson said.

They explain why Orlando, with its numerous and ever-growing tourist destinations, is the ideal place for diversity in Pro AV, and some of the more timely progress and challenges women are facing in the industry.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub