AVIXA’s Newest Women’s Council Group Open its Doors in Orlando

 

AVIXA’s Women’s Council began five years ago, and even from its inception, entered the Pro AV industry with overwhelming support. Well-beyond the bare minimum of 25 AVIXA members went to the organization with an idea for a group that would elevate, educate and connect women with opportunities in the industry. Three years later in 2016, the Women’s Council took the next step; two volunteers within the organization pitched the idea of local Women’s Council groups, formed in order to reach Pro AV women and supporters of women, beyond just the yearly InfoComm conference and Women’s Council Breakfast. The idea, once again, was met with resounding enthusiasm, and after an inspiring call to action during InfoComm 2018, the number of local councils has doubled in under three months.

The most recent local group to join the ranks is the Orlando Group; joining us on the Pro AV podcast to explain their inspiration for starting the group is Alison Maxson, senior manager of marketing and communications for Absen, and Ashley Dorst, marketing associate for Evolve Media Group.

“How do we continue these conversations? The best source to do that is to start generating city or regional groups,” Maxson said.

They explain why Orlando, with its numerous and ever-growing tourist destinations, is the ideal place for diversity in Pro AV, and some of the more timely progress and challenges women are facing in the industry.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More
computer vision
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
February 19, 2026

Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…

Read More