Best ICX Deployment: Retail

The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

Reflect was thrilled to win an Elevate Award for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction with the ICX Summit.

2018 was a banner year for both the number of show visitors and for the number of brands entering themselves in the contest, according to Association Director Christopher Hall: “That speaks to the growing realization among customer-facing brands that customer experience and these kinds of experiential activations really are intrinsic to everything they do.”

Reflect and D3 Collaborate for Memorable ICX Summit Experience

This year, Reflect and D3 teamed up to create one of the most impressive booths at the show, featuring a stunning LED video wall—the ultra-high definition NVIEW LED Display. Users were able to design and personalize their own vehicle using the award-winning Polaris application.

Reflect at DPAA

The Reflect Booth Turned Heads

Thanks to our amazing partners for helping to make it such a successful show!

  • Elo touchscreen displays allowed visitors to interact with applications Reflect created for Polaris and Cedar Fair amusement parks.
  • D3’s stunning LED video wall showcased the Polaris application on a large scale as users created their vehicles.
  • UniversusDX and Reflect announced a strategic alliance that combines the power of automotive content creation with a leading provider of award-winning digital signage programs.
  • AdMobilize offered a demo of one of their applications that changes advertising content in real time based on the viewer’s age and gender demographics. AdMobilize is the market-leader in audience intelligence, making sense of the physical world with an “all-in-one” computer vision & AI platform.

Capturing Connections ICX Breakout Session

Mason Page and Lee Summers gave a presentation on how to connect with shoppers in today’s Era of Experience. They revealed how great brands like Levi’s and Polaris use content and technology to meet and exceed their customers’ expectations.

It’s Not Too Late to Do a Tour!

Thank you to everyone who attended our tour. If you happened to miss it, simply call us and come by! Further, we’d like to extend a special thanks to our partners Groove Jones, who launched the stunning VR & AR Experience, and Glass Media, for their professional set up of the two displays—we couldn’t have done it without your help!

Read more at reflectsystems.com

Follow us on social media for the latest updates in B2B!

Image

Latest

farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More