Best ICX Deployment: Retail

The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

Reflect was thrilled to win an Elevate Award for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction with the ICX Summit.

2018 was a banner year for both the number of show visitors and for the number of brands entering themselves in the contest, according to Association Director Christopher Hall: “That speaks to the growing realization among customer-facing brands that customer experience and these kinds of experiential activations really are intrinsic to everything they do.”

Reflect and D3 Collaborate for Memorable ICX Summit Experience

This year, Reflect and D3 teamed up to create one of the most impressive booths at the show, featuring a stunning LED video wall—the ultra-high definition NVIEW LED Display. Users were able to design and personalize their own vehicle using the award-winning Polaris application.

Reflect at DPAA

The Reflect Booth Turned Heads

Thanks to our amazing partners for helping to make it such a successful show!

  • Elo touchscreen displays allowed visitors to interact with applications Reflect created for Polaris and Cedar Fair amusement parks.
  • D3’s stunning LED video wall showcased the Polaris application on a large scale as users created their vehicles.
  • UniversusDX and Reflect announced a strategic alliance that combines the power of automotive content creation with a leading provider of award-winning digital signage programs.
  • AdMobilize offered a demo of one of their applications that changes advertising content in real time based on the viewer’s age and gender demographics. AdMobilize is the market-leader in audience intelligence, making sense of the physical world with an “all-in-one” computer vision & AI platform.

Capturing Connections ICX Breakout Session

Mason Page and Lee Summers gave a presentation on how to connect with shoppers in today’s Era of Experience. They revealed how great brands like Levi’s and Polaris use content and technology to meet and exceed their customers’ expectations.

It’s Not Too Late to Do a Tour!

Thank you to everyone who attended our tour. If you happened to miss it, simply call us and come by! Further, we’d like to extend a special thanks to our partners Groove Jones, who launched the stunning VR & AR Experience, and Glass Media, for their professional set up of the two displays—we couldn’t have done it without your help!

Read more at reflectsystems.com

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More