Best ICX Deployment: Retail

The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

Reflect was thrilled to win an Elevate Award for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction with the ICX Summit.

2018 was a banner year for both the number of show visitors and for the number of brands entering themselves in the contest, according to Association Director Christopher Hall: “That speaks to the growing realization among customer-facing brands that customer experience and these kinds of experiential activations really are intrinsic to everything they do.”

Reflect and D3 Collaborate for Memorable ICX Summit Experience

This year, Reflect and D3 teamed up to create one of the most impressive booths at the show, featuring a stunning LED video wall—the ultra-high definition NVIEW LED Display. Users were able to design and personalize their own vehicle using the award-winning Polaris application.

Reflect at DPAA

The Reflect Booth Turned Heads

Thanks to our amazing partners for helping to make it such a successful show!

  • Elo touchscreen displays allowed visitors to interact with applications Reflect created for Polaris and Cedar Fair amusement parks.
  • D3’s stunning LED video wall showcased the Polaris application on a large scale as users created their vehicles.
  • UniversusDX and Reflect announced a strategic alliance that combines the power of automotive content creation with a leading provider of award-winning digital signage programs.
  • AdMobilize offered a demo of one of their applications that changes advertising content in real time based on the viewer’s age and gender demographics. AdMobilize is the market-leader in audience intelligence, making sense of the physical world with an “all-in-one” computer vision & AI platform.

Capturing Connections ICX Breakout Session

Mason Page and Lee Summers gave a presentation on how to connect with shoppers in today’s Era of Experience. They revealed how great brands like Levi’s and Polaris use content and technology to meet and exceed their customers’ expectations.

It’s Not Too Late to Do a Tour!

Thank you to everyone who attended our tour. If you happened to miss it, simply call us and come by! Further, we’d like to extend a special thanks to our partners Groove Jones, who launched the stunning VR & AR Experience, and Glass Media, for their professional set up of the two displays—we couldn’t have done it without your help!

Read more at reflectsystems.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More
Clean
Do You Friends Ask You For Cleaning Methods or Clean Their Home
December 23, 2025

At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…

Read More