Skip to content
MarketScale
‹ Back to Industries

Professional AV

Bradley University Includes Digital Signage as Part of New Campus Development

PEORIA, IL—SNA Displays provided three indoor digital displays for Bradley University’s newly developed Business and Engineering Convergence Center (BECC) in Peoria, Illinois. Management and installation of each of the new LED screens was coordinated by Conference Technologies, a leading provider of audio-visual, information technology, and communications services. The BECC offers 270,000 square feet of academic…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Bradley University Includes Digital Signage as Part of New Campus Development

PEORIA, IL—SNA Displays provided three indoor digital displays for Bradley University’s newly developed Business and Engineering Convergence Center (BECC) in Peoria, Illinois. Management and installation of each of the new LED screens was coordinated by Conference Technologies, a leading provider of audio-visual, information technology, and communications services.

The BECC offers 270,000 square feet of academic space, featuring 28 classrooms, eight computer labs, 46 specialized labs, and 30 collaboration and meeting spaces. It has a real-time digital stock market ticker display around the atrium of the building and sleek classrooms enclosed with transparent glass.

The $100 million building, which houses the Business and Engineering colleges, “will provide the emphasis of teaching and learning techniques, cutting edge research, and classroom collaborations for industry and community partners that will enable these two great colleges to lead the way as the ground continues to shift rapidly in higher education,” according to Bradley University President Gary Roberts in a late 2019 dedication ceremony before the new building was accessible to the public.

One LED video wall, from SNA Displays’ BRILLIANT™ line of interior display products, was installed in a glass-enclosed classroom. The digital display employs a high-density 1.92 mm pixel pitch. The high-resolution screen is 4’5″ high by 31’6″ wide (702 x 4,992 pixels), giving the digital canvas more than 3.5 million pixels.

Two digital tickers were also installed as part of the BECC project. One ticker was placed above the same classroom’s video wall and also sports a 1.92 mm pixel pitch. The display is 1’6″ high by 14’5″ wide (234 x 2,288 pixels).

The other ticker, from SNA Displays’ BOLD™ product line, wraps around a corner on the outside of the classroom. It employs a 2.5 mm pixel pitch and is 1’6″ high by 53’10” wide (180 x 6,560 pixels).

For more information on the new digital displays at Bradley University, visit snadisplays.com/projects/bradley-university.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About Conference Technologies, Inc.

Conference Technologies, Inc. is a leading custom audio-visual systems integration solutions specialist that offers a wide variety of services to customers from around the world. To learn more, visit conferencetech.com.

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub