Bradley University Includes Digital Signage as Part of New Campus Development

PEORIA, IL—SNA Displays provided three indoor digital displays for Bradley University’s newly developed Business and Engineering Convergence Center (BECC) in Peoria, Illinois. Management and installation of each of the new LED screens was coordinated by Conference Technologies, a leading provider of audio-visual, information technology, and communications services.

The BECC offers 270,000 square feet of academic space, featuring 28 classrooms, eight computer labs, 46 specialized labs, and 30 collaboration and meeting spaces. It has a real-time digital stock market ticker display around the atrium of the building and sleek classrooms enclosed with transparent glass.

The $100 million building, which houses the Business and Engineering colleges, “will provide the emphasis of teaching and learning techniques, cutting edge research, and classroom collaborations for industry and community partners that will enable these two great colleges to lead the way as the ground continues to shift rapidly in higher education,” according to Bradley University President Gary Roberts in a late 2019 dedication ceremony before the new building was accessible to the public.

One LED video wall, from SNA Displays’ BRILLIANT™ line of interior display products, was installed in a glass-enclosed classroom. The digital display employs a high-density 1.92 mm pixel pitch. The high-resolution screen is 4’5″ high by 31’6″ wide (702 x 4,992 pixels), giving the digital canvas more than 3.5 million pixels.

Two digital tickers were also installed as part of the BECC project. One ticker was placed above the same classroom’s video wall and also sports a 1.92 mm pixel pitch. The display is 1’6″ high by 14’5″ wide (234 x 2,288 pixels).

The other ticker, from SNA Displays’ BOLD™ product line, wraps around a corner on the outside of the classroom. It employs a 2.5 mm pixel pitch and is 1’6″ high by 53’10” wide (180 x 6,560 pixels).

For more information on the new digital displays at Bradley University, visit snadisplays.com/projects/bradley-university.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About Conference Technologies, Inc.

Conference Technologies, Inc. is a leading custom audio-visual systems integration solutions specialist that offers a wide variety of services to customers from around the world. To learn more, visit conferencetech.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More
MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More
experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More
free tools
The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
February 12, 2026

Nowadays, getting a project off the ground usually means moving fast. A quick map gets sketched. A file gets shared. A design gets reviewed in whatever tool is closest at hand. In the moment, it feels efficient — even smart. But in the telecommunications industry, as networks become more automated, location-aware, and powered by AI,…

Read More