Communication: The Power of Video

Technology is making a massive impact on the ways organizations communicate with audiences. Whether it’s in a retail store, stadium, restaurant, church, or office building, advances in interactive marketing provide infinite options to customize messages and tailor them to fit the unique needs of your customers or patrons. Increasingly, marketers are choosing video when looking for a powerful means of communication.

Video Content Creates an Authentic Connection

Conveying your brand story is essential to connecting with your existing audience, as well as drawing in new prospects and converting them to loyal customers. And in today’s modern world, video provides the visual and messaging impact that no other form of marketing can. Unlike dry text, video creates an immediate, real, and authentic connection with viewers—and that authenticity pays off.

According to Cohn & Wolfe’s 2017 Authentic Brand study, 91% of consumers said they were willing to reward a brand for its authenticity by recommending it to friends or by buying the product, and 62% said they would either purchase a product from a brand they deemed to be authentic or express greater interest in buying it in the future. According to Forbes, 95% of consumers retain information communicated through video, while 90% of consumers indicated product videos directly informed their purchase decisions. That must be why a recent survey found that 87% of businesses are planning on using video as a marketing tool in 2019, up sharply from just 63% in 2017. And the same study found that 91% of video marketers consider video an important part of their marketing strategy.

Using Digital Video Displays

No matter the venue, digital signage is a powerful way to control and relay information to your visitors. This could include live weather information, news feeds, advertisements, event calendars, menus, welcome messaging, and more. Stadiums and arenas can keep their audiences on the edge of their seats between plays with engaging video and digital media content. Business owners can leverage digital signage to connect, inform, and educate employees and clients with corporate messages, real-time health and safety information, production metrics, and the latest industry news. Houses of worship can utilize video content to enhance the worship experience and keep members informed of upcoming services and committee meetings. And retail stores can use the power of video to direct their customers’ attention to special promotions and high-value services.

Video Walls are Undergoing Tremendous Growth

The increasing use of video is one reason video walls are becoming more popular. The market research firm FutureSource reported that in 2018, the video wall sector reached a global market value of $6.4 billion, reflecting a 47% annual growth rate. In particular, the report noted a high demand for LCDs and narrow pixel pitch LEDs. Data showed LCDs reached 1.3 million units in 2018 while LED sales totaled $1.7 billion. Some factors driving the growth of this technology include price drops, integration of new and evolving technologies such as smaller pixel pitches, as well as the expanded integration of video walls, especially in Digital Out of Home (DOOH), large venues, and commercial space applications.

Digital Solutions That Deliver

At Contemporary Research, we offer cost-effective and easily expandable solutions to distribute video content throughout your venue. Create multiple in-house channels of high definition content captured from satellite or cable receivers, PCs, media players, and other sources to be delivered to TVs and displays throughout your facility. With our simple to use display control center, digital signage solutions can be controlled from any web browser via laptop, tablet or IP enabled mobile device. To learn more about Contemporary Research and our video distribution solutions, visit or call 972-931-2728.

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