Cutting through: Checking in with Aurora Multimedia at InfoComm 2021

In this episode of Cutting Through, the no B.S. Pro AV podcast from Aurora Multimedia, Host Tyler Kern joined CEO and CTO of Aurora Multimedia, Paul Harris, at InfoComm 2021. This is the largest, most exciting Pro AV industry event in North America. The two discussed the three key products Aurora Multimedia is showcasing at this year’s in-person show: IPX-UC1 Ultra Series, VPX-TC1 Pro Series, and RXT-4.

While the three products differ in the features they possess, industries they best serve, and problems they address, they all share the same level of innovation and careful attention to detail necessary to solve problems seen throughout the Pro AV industry. These are two attributes that can be seen in all of Aurora’s products, which is why all three products are some of the most advanced on the market.

“We listen to the integrators, we listen to the end-users, and the consultants and we get their feedback because while we may think we have a great idea, it doesn’t necessarily mean it’s the right idea or it is going to solve the problem fully,” Harris explained. “ To get that feedback from a show like this or meetings in person when we go to visit them, that’s when we really get to put that final touch on it. So it’s a contribution from everybody.”

If you are attending InfoComm and want to learn more about these products, check out Aurora Multimedia at Booth 2021. If you do not make it to the show, you can call Aurora or contact them at sales@auroroamm.com to set up an appointment.

 For more details on Aurora’s products, check out their website: auroramm.com.

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