An Ordinary Project with Extraordinary Results, with Bob Magnus of D3 LED

 

Every project tells a story, and every project has a learning lesson. For Pro AV designers and installers, this is the hard truth. As the technology provided has changed, so has the way AV professionals interact with their clients. The whole industry has seen a consultative shift, finding that customers value quality customer service at the beginning, during, and even after an installation. Our guest today, D3 LED’s VP of Sales Bob Magnus, knows that sometimes this communication can leave you explaining something to a client they may not want to hear.

“The lesson learned was never assume that you’ve got the full understanding of a project,” Magnus said. “One of the things in this business that we as AV providers never know…I never know what you’re going to throw at me sometime between now and the end of this project.”

On today’s podcast, Magnus explores one D3 project that, while on the surface may look pretty typical, encapsulates everything that’s so powerful about honest communication in Pro AV. We get the story of the Hudson Wilshire Project, an office building deep in the luxurious urban Mid-Wilshire submarket of Los Angeles.

“It started off as something that was conceived to be simple, but as we talked more to the client about what they were trying to accomplish in this remodel, it just evolved and kept evolving and literally was evolving until we turned the final screw on the speaker system,” Magnus said.

Magnus breaks down the pictureseque installation the clients were searching for, some of the toughest obstacles on the project, and how meeting a clients’ wants isn’t nearly as important as delivering what a client needs.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

connected and cloud technologies
Doing More with Less: Connected and Cloud Technologies Are Working Hard to Solve Farming and Agriculture Needs
May 20, 2024

How can connected and cloud technologies provide solutions to bring innovation and sustainability to meet the growing needs in farming and agriculture? As the global population pushes toward an estimated 10 billion by 2050, the demand for sustainable agriculture has never been more critical. With limited arable land available, the agricultural sector is turning…

Read More
Nvidia
NVIDIA’s A100, H100, and Speedy Roadmap Drive Market Leadership
May 20, 2024

NVIDIA’s strategic advancements in AI hardware are reshaping the competitive landscape of the tech industry. Amidst a backdrop of rapid technological evolution and increasing demand for efficient AI solutions, NVIDIA continues to push the boundaries with its accelerated roadmap. In this brief soundbite, Wes Cummins, CEO at Applied Digital talks with Alicia Shapiro, the…

Read More
A Decade of Supply Chain Disruptions Made U.S. Domestic Logistics Ready for a Baltimore-Style Closure
May 20, 2024

In the wake of the recent Baltimore Bridge collapse, the logistics and supply chain sectors are once again under intense scrutiny. This disaster poses significant questions about the robustness of current supply chain systems and the ability for the whole chain to respond to supply chain disruptions, especially given the past decade’s persistent challenges,…

Read More
high-power density
Powering the Future: Applied Digital’s High-Power Density Innovations Transform Data Centers
May 20, 2024

In an interview with AiNews.com, Wes Cummins, CEO of Applied Digital, discusses Applied Digital’s advancements in high-power density for data centers. By equipping facilities with up to 120 kilowatts per rack, they significantly enhance the capacity and efficiency of server operations, aligning closely with top-tier tech like NVIDIA.  

Read More